Director - Programmatic Sales

Role Overview: You will play a crucial role as the Programmatic Lead at Zee5, focusing on ad tech, media sales, and data-driven marketing to surpass programmatic revenue targets for the India business. Your responsibilities will include defining and implementing strategies to leverage Zee5's ad tech capabilities for achieving strong commercial outcomes. As the programmatic expert, you will guide internal stakeholders, engage with external partners, and advocate best practices to expand Zee5's presence in the programmatic ecosystem. Key Responsibilities: - Own and exceed programmatic revenue targets for Zee5's India business by managing PMPs, open exchange, and programmatic guaranteed deals. - Lead yield management efforts and execute monetization strategies to enhance programmatic revenue. - Collaborate with sales, product, and analytics teams to align yield goals and establish a cohesive monetization strategy. - Develop and implement a Supply Path Optimization (SPO) strategy in collaboration with SSPs and internal operations teams. - Utilize data insights for evidence-based optimizations to Zee5's supply architecture. - Work with SSPs to refine floor pricing, blocklists, and ad quality filters. - Build and maintain strong relationships with DSPs, SSPs, trading desks, agencies, and technology partners. - Ensure platform readiness and campaign success by collaborating with product, operations, data, and sales teams. - Analyze revenue trends, performance metrics, and user behavior to drive strategic decisions. - Stay updated on industry trends like privacy changes, identity solutions, and programmatic innovations. - Provide training to sales teams and stakeholders on programmatic best practices and value propositions. Qualification Required: - Minimum 10 years of experience in programmatic ad tech, preferably in OTT, digital media, or a publisher environment. - Strong understanding of the ad tech ecosystem, including DSPs, SSPs, DMPs, CDPs, ad servers, and header bidding. - Proven track record of driving programmatic revenue growth and managing high-level relationships in the industry. - Strategic thinking with a commercial mindset, proficiency in data handling, and excellent communication skills. - Passion for technology, digital advertising, and innovation.,