13 Dmps Jobs

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Manage multiple tasks at once, be accountable for the status of projects and day-to-day activities, billing, and budget management; support planners and buyers in the implementation of media plans, including loading buys and trafficking Compile a vendor/media channel consideration list, learn, and observe criteria for evaluating partners, assist in building and updating flowcharts Develop spec and material deadline documents for media plans, assist the agency partners in the execution of all media, master running reports on media activity performance, and understanding of key metrics for measurement and success. Qualifications 2 to 5 years of experience in campaign trafficking and management on third party ad servers Good Knowledge of digital marketing life cycle Understanding of various third-party, fourth party and ad verification tags specifications, DoubleClick, AppNexus, DMPs and IAS etc. Proficiency with Microsoft Excel, Word, and PowerPoint Excellent ability to work as part of team, manage time effectively Positive attitude for problem solving, networking, and being resourceful - hungry to learn and not afraid to ask questions Self-starter who is diligent at note taking, multi-tasking, and research. Show more Show less

As a highly skilled and results-driven AdTech and Data Monetization Specialist, your role will involve leading and optimizing our digital advertising technology stack to unlock revenue opportunities through data-driven strategies. You will be responsible for managing our AdTech infrastructure, developing monetization strategies, and collaborating with cross-functional teams to enhance advertising performance and maximize the value of first-party and third-party data assets. Key Responsibilities: - Design, implement, and optimize AdTech solutions, including DSPs, SSPs, DMPs, CDPs, and ad servers like Google Ad Manager, The Trade Desk, and Adobe Experience Platform. - Develop and execute data monetization strategies leveraging audience segmentation, lookalike modeling, and programmatic advertising. - Manage partnerships with ad networks, exchanges, and data marketplaces. - Collaborate with Data, Product, and Marketing teams to ensure effective collection, enrichment, and activation of data for advertising and revenue purposes. - Oversee yield optimization for programmatic and direct-sold campaigns. - Stay updated with AdTech trends, regulatory changes (e.g., GDPR, CCPA), and competitive benchmarks through market research. - Define and monitor key KPIs including fill rate, CPM, eCPM, CTR, data revenue, and ROI. - Evaluate and onboard new platforms or partners to increase data monetization potential. - Ensure compliance with privacy regulations and internal data governance policies. Requirements: - Bachelor's degree in marketing, Computer Science, Data Science, Business, or a related field. - 5+ years of experience in AdTech, digital advertising, or data monetization. - Strong understanding of programmatic advertising ecosystems, real-time bidding, and data privacy laws. - Proficiency with tools like Google Ad Manager, The Trade Desk, Segment, Snowflake, or LiveRamp. - Experience with data analytics platforms such as Google Analytics, Looker, or Tableau. - Strong project management, analytical, and communication skills. What We Value in Our People: - Taking quick decisions and delivering with accuracy. - Showing ownership, making things happen, and building solutions. - Seeking continuous learning and taking pride in the work done. - Acting in the interest of the organization and empowering others to grow. - Empowering others with tough love and helping them develop.,

As a Programmatic Sales professional at a leading French outdoor advertising company in Bangalore, you will play a crucial role in driving programmatic revenue, managing campaign delivery, and fostering relationships with DSPs, media agencies, and clients to expand pDOOH advertising in India. Your focus will be on Digital and Data as key pillars of the digital transformation, requiring you to be commercially driven, detail-oriented, and adaptable to a fast-evolving environment. Your responsibilities will include working closely with the airport sales team to surpass revenue targets, engaging in pDOOH discussions with business partners, and enhancing relationships with DSPs, digital, and media agencies. You will need to respond strategically to inquiries and briefs from DSPs and agencies, providing consultative solutions and ensuring timely follow-ups for positive outcomes. Furthermore, your role will involve influencing client decision-making by offering insights, recommendations, and maintaining a top-of-mind presence to establish the company as a market leader. Accurate monthly forecasting, executing a structured pDOOH growth roadmap, and delivering training to internal and external stakeholders as a subject-matter expert will be essential aspects of your position. In addition, you will be responsible for presenting to clients to enhance their understanding of pDOOH, providing insights into data strategies, staying updated on programmatic market trends, and educating team members on new industry developments. Collaborating with marketing teams to develop programmatic collateral and managing system, process, and technology operations will also be part of your role. Your passion for AdTech and innovation will drive you to solve client challenges, provide troubleshooting assistance, and undergo continuous training to enhance skills and client relationships. To excel in this position, you should bring a minimum of 3 years of experience in media sales, with a proven track record of achieving ambitious revenue targets in OOH media. Your ability to build strong relationships with clients and agencies, coupled with practical experience in working with advertising clients, media agencies, and active DSPs, will be advantageous. A good understanding of the programmatic supply side, demand side ecosystem, and bidding technologies is essential. As a driven, adaptable, and client-focused professional, you will be a committed team player with a positive attitude, strong communication skills, and keen attention to detail. Your skills in building client relationships, managing multiple projects, taking initiative, and delivering excellent customer service while meeting targets will be vital to your success in this role.,

About HockeyCurve : HockeyCurve is a leading creative automation platform revolutionizing the ad-tech ecosystem. We empower brands and agencies with dynamic creative and ad-serving solutions across programmatic media and social platforms like Meta. Our managed services streamline workflows, delivering personalized, data-driven campaigns that drive impact. Join us to shape the future of digital advertising with top-tier agencies like WPP, Omnicom Group, Publicis Groupe, Interpublic Group (IPG), and Dentsu. Role Overview : As our Senior Sales Manager - AdTech Growth Catalyst, youll be the face of HockeyCurve, building and nurturing relationships with media agency buyers, planners, group heads, and creative teams. Your deep understanding of the digital and ad-tech ecosystem will help you secure new briefs and onboard new clients by showcasing our platforms value. Were looking for a charismatic, ambitious individual with a passion for ad-tech innovation and a knack for winning hearts and minds. Key Responsibilities : Engage with existing clients to secure new briefs, ensuring HockeyCurves solutions meet their campaign needs. Proactively identify and connect with new prospects at media agencies (e.g., WPP, Omnicom Group, Publicis Groupe, Interpublic Group (IPG), and Dentsu.) and brands, pitching our creative automation and ad-serving capabilities. Leverage your ad-tech expertise to articulate how HockeyCurves platform outperforms competitors like Creatopy and Innovid (Flashtalking), Celtra, Smartly etc. Collaborate with internal teams to tailor solutions, ensuring seamless client onboarding and campaign execution. Stay ahead of digital advertising trends, sharing insights to strengthen client relationships and position HockeyCurve as a thought leader. Achieve sales targets through strategic outreach, relationship-building, and a consultative sales approach. Who You Are : 3+ years of experience in digital advertising sales, with a strong focus on programmatic media, social platforms, or creative automation. Deep knowledge of the ad-tech ecosystem, including DSPs, SSPs, DMPs, and creative optimization tools. Familiarity with competitors like Smartly, Creatopy and Innovid is a plus. A natural relationship-builder with a magnetic personality, loved by clients and colleagues alike. Ambitious and self-driven, with a hunger to expand HockeyCurves footprint in the Indian market. Excellent communicator, able to simplify complex ad-tech concepts for diverse stakeholders. Based in Mumbai or willing to relocate immediately. Why Join HockeyCurve Be part of a fast-growing ad-tech innovator competing with global giants. Work with top-tier agencies and brands, shaping campaigns that redefine digital advertising. Thrive in a dynamic, collaborative environment where your ideas and passion drive success. Opportunity for rapid career growth as HockeyCurve scales in India and beyond. How to Apply : Send your resume and a brief note on why youre passionate about ad-tech to [HIDDEN TEXT] . Were closing this position by next week, so apply now! Show more Show less

About ISOCRATES Since 2015, iSOCRATES has been advising, building, and managing mission-critical Marketing, Advertising, and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution(TM). The company delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them. iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money and time while achieving transparent, accountable performance and delivering extraordinary value. The savings stem from a low-cost, focused global delivery model at scale that benefits from continuous reinvestment in technology and specialized training. About MADTECH.AI MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers. At MADTECH.AI, real-time AI-driven insights are made accessible to everyone. Whether you're a global or emerging brand, agency, publisher, or data/tech provider, MADTECH.AI provides a single source of truth, enabling sharper insights that drive better marketing decisions faster and more affordably than ever before. The platform unifies and transforms MADTECH data and centralizes decision intelligence in a single, affordable platform, handling tasks like data wrangling, data model building, proactive problem-solving, and data visualization. Job Description iSOCRATES is seeking a highly skilled and experienced Lead Data Scientist to spearhead the growing Data Science team. The Lead Data Scientist will be responsible for leading the team that defines, designs, reports on, and analyzes audience, campaign, and programmatic media trading data. This role involves collaborating with cross-functional teams and working across various media channels, including digital and offline channels such as display, mobile, video, social, native, and advanced TV/Audio ad products. Key Responsibilities Team Leadership & Management: Leading and mentoring a team of data scientists to drive the design, development, and implementation of data-driven solutions for media and marketing campaigns. Advanced Analytics & Data Science Expertise: Providing hands-on leadership in applying statistical, econometric, and Big Data methods to define requirements, design analytics solutions, analyze results, and optimize economic outcomes. Expertise in modeling techniques like propensity modeling, Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), Recency, Frequency, Monetary (RFM) analysis, Bayesian statistics, and non-parametric methods. Generative AI & NLP: Leading the implementation and development of Generative AI, Large Language Models, and Natural Language Processing (NLP) techniques to enhance data modeling, prediction, and analysis processes. Data Architecture & Management: Architecting and managing dynamic data systems from diverse sources, ensuring effective integration and optimization of audience, pricing, and contextual data for programmatic and digital advertising campaigns. Overseeing the management of DSPs, SSPs, DMPs, and other data systems integral to the ad-tech ecosystem. Cross-Functional Collaboration: Working closely with Product, System Development, Yield, Operations, Finance, Sales, Business Development, and other teams to ensure seamless data quality, completeness, and predictive outcomes across campaigns. Designing and delivering actionable insights, creating innovative, data-driven solutions and reporting tools for use by both iSOCRATES teams and business partners. Predictive Modeling & Optimization: Leading the development of predictive models and analyses to drive programmatic optimization, focusing on revenue, audience behavior, bid actions, and ad inventory optimization (eCPM, fill rate, etc.). Monitoring and analyzing campaign performance, making data-driven recommendations for optimizations across various media channels including websites, mobile apps, and social media platforms. Data Collection & Quality Assurance: Overseeing the design, collection, and management of data, ensuring high-quality standards, efficient storage systems, and optimizations for in-depth analysis and visualization. Guiding the implementation of tools for complex data analysis, model development, reporting, and visualization, ensuring alignment with business objectives. Qualifications - Masters or Ph.D. in Statistics, Engineering, Science, or Business with a strong foundation in mathematics and statistics. - Looking for an experience of 8 to 10 years with at least 5 years of hands-on experience in data science, predictive analytics, media research, and digital analytics, with a focus on modeling, analysis, and optimization within the media, advertising, or tech industry. - At least 3 years of hands-on experience with Generative AI, Large Language Models, and Natural Language Processing techniques. - Minimum 3 years of experience in Publisher and Advertiser Audience Data Analytics and Modeling. - Proficient in data collection, business intelligence, machine learning, and deep learning techniques using tools such as Python, R, scikit-learn, Hadoop, Spark, MySQL, and AWS S3. - Expertise in logistic regression, customer segmentation, persona building, and predictive analytics. - Strong analytical and data modeling skills with a deep understanding of audience behavior, pricing strategies, and programmatic media optimization. - Experience working with DSPs, SSPs, DMPs, and programmatic systems. - Excellent communication and presentation skills, with the ability to communicate complex technical concepts to non-technical stakeholders. - Ability to manage multiple tasks and projects effectively, both independently and in collaboration with remote teams. - Strong problem-solving skills with the ability to adapt to evolving business needs and deliver solutions proactively. - Experience in developing analytics dashboards, visualization tools, and reporting systems. - Background in digital media optimization, audience segmentation, and performance analytics. This is an exciting opportunity to take on a leadership role at the forefront of data science in the digital media and advertising space. If you have a passion for innovation, a strong technical background, and the ability to lead a team toward impactful, data-driven solutions, we encourage you to apply. An interest and ability to work in a fast-paced operation on the analytics and revenue side of our business. Willingness to relocate to Mysuru/Bengaluru.,

As an Analytics Product Specialist at Vertoz, an AI-powered MadTech and CloudTech Platform, you will be responsible for driving the roadmap and strategy for strategic Analytics products for both internal and external users. Your key responsibilities will include defining, developing, and executing the vision and roadmap for Analytics products. You will closely collaborate with internal users and external partners to understand user needs, analyze market trends, and conduct market research. Leading an agile engineering scrum team, you will make engineering investment decisions to deliver customer value quickly, while working towards long-term goals. You will be expected to take ownership of the end-to-end product lifecycle and demonstrate a strong sense of accountability. To excel in this role, you should have a proven track record of identifying business problems, developing new products from ideation to launch, and experience with Ad Tech-related programmatic technologies such as DSPs, SSPs, Ad Serving, and DMPs. Collaboration with cross-functional teams, including Sales/Operations, Engineering, Marketing, and Customer Success, will be crucial. Strong problem-solving skills, ability to work independently, and experience in executing in a global environment are required. Additionally, you should have at least 1 year of product management experience, with experience in the online advertising industry being a plus. A background in computer science analytics or technology would be beneficial. At Vertoz, we offer a supportive work environment with benefits such as no dress codes, flexible working hours, 5-day work week, 24 annual leaves, international presence, celebrations, and team outings. Join us in driving innovation and growth in the digital advertising and cloud technology space.,

At Pocket, you have the opportunity to be part of a rapidly growing organization that is ambitious and well-positioned to drive sustained expansion. We are seeking talented leaders who can navigate ambiguity and drive impact in diverse industries and geographies. As a specialist in product Ads, you will be responsible for developing and executing Pocket FM's advertising strategy from end to end. This includes overseeing the ad tech stack, programmatic supply and demand, and direct sales initiatives. In this high-impact leadership role, you will play a key role at the intersection of revenue, product, growth, and operations. You will have the autonomy to scale and innovate our monetization engine in India and global markets. Key Responsibilities: - Develop a comprehensive ad monetization strategy encompassing programmatic, direct, and branded formats. - Lead the evolution of our ad-tech stack including SSPs, DSPs, mediation, pricing engines, and yield optimization. - Collaborate with product, data science, and engineering teams to create seamless, relevant, and revenue-maximizing ad experiences. - Drive growth in direct and programmatic demand by establishing scalable pipelines and building relationships with advertisers and agencies. - Build and lead a high-performing sales team focused on branded content, audio-first campaigns, and category-specific innovation. Qualifications: - 10+ years of experience in Ad-tech and monetization with expertise in programmatic and direct demand. - Proficiency in ad infrastructure including SSPs, DSPs, ad servers, DMPs, MMPs, and yield tools. - Experience in high-growth consumer tech environments such as OTT, gaming, audio, or marketplaces. - Strong business and product intuition with the ability to align long-term strategy with short-term execution. - Proven track record of building and leading cross-functional teams. - Bonus: Familiarity with audio advertising, branded storytelling formats, or global exposure in markets like the US, SEA, or MENA.,

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPPs global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com Reporting of the role: This role reports to Senior Director Analytics Role Summary and Impact In three months, Build a deep understanding of marketing plans and their objectives to help Account teams (Activation, Planning, etc) build comprehensive measurement, and test & learn plans Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out Recruit, manage and mentor analytical resource(s), ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals. In six months, Lead the creation of clear, robust and thought-provoking campaign reviews and insights Work with Account teams (Activation, Planning, etc) to help define the correct questions to understand correct metrics for quantifying campaign performance To help deliver best in class analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems In twelve months, Develop innovative marketing campaigns and assist clients to define objectives Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation Provide hands-on leadership, mentorship, and coaching in the expert delivery of data strategies, AdTech solutions, audiences solutions and data management solutions to our clients Leading stakeholder management on certain areas of the client portfolio. Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out Coordination and communication with 3rd party vendors to critically assess new/bespoke measurement solutions. Includes development and management of contracts and SOWs. Skills And Experience At WPP Media, we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Medias shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 10+ years of experience in a data & insight role; practical experience on how analytical techniques/models are used in marketing. Previous agency, media, or consultancy background is desirable. A proven track record in working with a diverse array of clients to solve complex problems and delivering demonstrable business success. Including (but not limited to) the development of compelling and sophisticated data strategies and AdTech / martech strategies to enable marketing objectives. Ideally you have worked with Ad Platforms, DMPs, CDPs, Clean Rooms, Measurement Platforms, Business Intelligence Tools, Data Warehousing and Big Data Solutions to some degree Strong Proficiency with systems such as SQL, Social Analytics tools and Python. Understand measurement for both Direct Response and Brand Awareness campaigns desired Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise Strong organizational and project management skills including team resourcing Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed Established and professional communication, presentation, and motivational skills Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we&aposre together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.? requisitionid:42923 Show more Show less

The Digital Marketing Manager - Programmatic Advertising role is ideal for a results-driven individual with a keen eye for detail and hands-on expertise in The Trade Desk (TTD) platform. As a critical member of the digital marketing team, you will be responsible for planning, executing, and optimizing high-impact programmatic campaigns across various channels such as display, video, audio, native, and CTV. Your primary responsibility will be to lead the programmatic buying strategy, utilizing your TTD Edge Academy certification and platform mastery to drive campaign performance, scale customer acquisition, and enhance brand impact across the entire marketing funnel. Key Responsibilities: - End-to-end ownership of programmatic media campaigns using The Trade Desk. - Set up, launch, manage, and optimize campaigns across multiple formats including display, video, CTV, native, and audio. - Develop custom bidding logic, pacing strategies, and audience segmentation. - Translate marketing objectives into programmatic buying strategies. - Collaborate with cross-functional teams to align media plans with business goals. - Conduct inventory forecasting and media mix modeling. - Analyze campaign performance and identify actionable insights using TTD's reporting suite and third-party tools. - Continuously test creatives, audiences, bid strategies, and placements. - Deliver detailed performance reports with key KPIs such as ROAS, CPM, CPA, viewability, VTR, and CTR. - Work closely with data and analytics teams to implement custom data segments and leverage first-party data effectively. - Stay updated with the latest platform features, DSP integrations, ID solutions (e.g., UID2), and industry best practices. Required Qualifications: - 2-4 years of experience in programmatic advertising with a strong focus on The Trade Desk (TTD). - TTD Edge Academy Certifications in Marketing Essentials, Programmatic Principles, Trading Essentials. - Proven track record of running and optimizing full-funnel programmatic campaigns across multiple channels. - Strong understanding of DSPs, DMPs, ad servers, and industry metrics. - Data-driven mindset with excellent skills in Excel, TTD Reporting, and performance attribution tools. - Knowledge of targeting strategies including contextual, audience, behavioral, geo-fencing, and retargeting. Preferred Qualifications: - Experience working with CDPs or CRMs such as Segment, Salesforce, HubSpot. - Familiarity with ID-based targeting solutions like UID2.0, LiveRamp. - Exposure to other DSPs like Google DV360, Xandr. - Strong presentation and stakeholder communication skills.,

We are currently experiencing rapid growth and are in search of an Associate Account Manager to join our team. As soon as you start, you will be able to contribute significantly to the team's success. This role offers the opportunity to collaborate closely with our agency clients and assist in expanding our business. Our focus is on growth, resourcefulness, and innovation, and we are seeking an individual with the determination and enthusiasm to help us excel in the market. We are looking for a high-performing individual with a strong sense of initiative. The ideal candidate should be detail-oriented, customer-centric, and capable of managing multiple projects seamlessly. This position will be instrumental in growing business with key programmatic stakeholders and assisting them in leveraging the value of Comscore's industry-leading audience and contextual targeting assets. In this role, you will be responsible for supporting the client success and account management cycle for programmatic buyers, agency trading desks, and managed service partners. Your duties will include understanding client needs through proactive outreach, providing targeting recommendations for agency clients, tracking campaign performance, and addressing client inquiries regarding Comscore segments and best practices. The qualifications for this position include 1-2 years of client success experience, with prior exposure to the programmatic or ad tech space considered a plus. The ability to adapt quickly in a fast-paced, data-driven environment is essential, as is familiarity with agencies, agency trading desks, and programmatic buying teams. Knowledge of the advertising technology landscape, including DSPs, SSPs, DMPs, and 3rd party data, is beneficial. Building trust with clients by understanding their objectives and recommending best practices is crucial, along with a proactive and adaptable mindset. The regular working hours for this position will encompass a combination of business hours in the US and India, typically from 2 pm to 11 pm IST. Occasionally, later hours may be required for meetings with teams in other regions. During the initial 4-6 weeks of onboarding and training, US Eastern time hours (IST -9:30) may also be necessary. Comscore offers a range of benefits, including medical coverage, pension contributions, annual leave, national and festival holidays, sick leave, additional leave for various occasions, and summer hours. Additionally, employees have access to internal career development opportunities, professional e-learning courses, and a supportive work environment that encourages innovation and collaboration across global markets. If you are motivated by significant challenges and interested in shaping the future of media for prominent brands, we invite you to consider joining our Pune-based GL team at Comscore. As a trusted partner in media measurement, Comscore provides valuable insights to organizations, helping them make informed decisions with confidence. Our commitment to values such as Integrity, Velocity, Accountability, Teamwork, and Servant Leadership unites us in our mission to simplify complexity for our clients and partners. Comscore is dedicated to fostering an inclusive culture that values diversity and welcomes individuals from various backgrounds. If you are ready to contribute to our vision and grow with us, we look forward to hearing from you.,

As a Digital Marketing Manager specializing in Programmatic Advertising, you will play a crucial role in our digital marketing team by planning, executing, and optimizing high-impact programmatic campaigns across various channels like display, video, audio, native, and CTV. Your expertise in The Trade Desk (TTD) platform will be essential for driving campaign performance, scaling customer acquisition, and enhancing brand impact across the full funnel. Your responsibilities will include end-to-end management of programmatic media campaigns using The Trade Desk, including setting up, launching, managing, and optimizing campaigns across different formats. You will also be responsible for developing custom bidding logic, pacing strategies, and audience segmentation to ensure campaign success. In addition to campaign management, you will be involved in translating marketing objectives into programmatic buying strategies, collaborating with cross-functional teams to align media plans with business goals, and conducting inventory forecasting and media mix modeling to optimize media strategy. Analyzing campaign performance, identifying actionable insights, and delivering performance reports with key KPIs will be crucial aspects of your role. You will continuously test creatives, audiences, bid strategies, and placements to drive optimization and enhance campaign effectiveness. Collaboration and innovation are key components of this role, requiring you to work closely with data and analytics teams to implement custom data segments effectively and stay updated with the latest platform features, DSP integrations, ID solutions, and industry best practices. To be successful in this role, you should have at least 2-4 years of experience in programmatic advertising with a strong focus on The Trade Desk, along with TTD Edge Academy Certifications. A proven track record of running and optimizing full-funnel programmatic campaigns, a strong understanding of DSPs, DMPs, ad servers, and industry metrics, as well as excellent skills in Excel, TTD Reporting, and performance attribution tools are essential qualifications. Experience with CDPs or CRMs, familiarity with ID-based targeting, exposure to other DSPs like Google DV360 and Xandr, and strong presentation and stakeholder communication skills are preferred qualifications that would be beneficial for this role.,

Overview Analyst - Ad Operations This exciting role of an Analyst - Ad Operations requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. About Us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together > Responsibilities This is an exciting role and would entail you to Setup and execute digital media campaigns using ad servers like Google Campaign Manager, Sizmek, Adform and Flashtalking etc. Quality review of creative to ensuring technical Specs are met and ads appear properly in the desired formats Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet Execute ongoing campaign optimizations and adjustments Analyse and understand the campaign brief thoroughly before executing any requests within defined SOPs and procedures Troubleshoot campaign delivery and tracking issues across platforms/Ad techs and proactively suggesting the appropriate solutions Effectively communicate the technical information with wider team Support team lead with day-to-day technical solutions to maintain a smooth operation and meet the respective stakeholders requirement. Qualifications This may be the right role for you if you have 2 to 5 years of experience in handling digital media campaigns and technical support Good understanding of ad techs like Google Campaign Manager, Ad Manager and Business Manager Good Knowledge of digital marketing life cycle Familiarity with JavaScript, Iframe & HTML tags and troubleshooting the technical issues Understanding of various third-party, fourth party and ad verification tags specifications, DoubleClick, AppNexus, DMPs and IAS etc. Good analytical skills and logical reasoning in managing daily deliverables Strong written and verbal communication. Show more Show less

About the Role: This is a strategic, revenue-critical role at the intersection of ad tech, media sales, and data-driven marketing. You will be the Programmatic Lead at Zee5 responsible for owning and exceeding programmatic revenue targets for the India business. Your main task will involve defining and implementing strategies that leverage Zee5's ad tech capabilities to achieve strong commercial outcomes. As the go-to expert on programmatic, you will provide guidance to internal stakeholders and external partners, lead conversations with partners, and promote best practices to expand Zee5's presence in the programmatic ecosystem. Key Responsibilities: - Take ownership of and surpass the programmatic revenue targets for Zee5's India business, including managing PMPs, open exchange, and programmatic guaranteed deals. - Lead the yield management efforts and execute monetization strategies to boost programmatic revenue and enhance uplift. - Collaborate with sales, product, and analytics teams to align yield goals and establish a cohesive monetization strategy. - Develop and implement a Supply Path Optimization (SPO) strategy in collaboration with SSPs and internal operations teams. - Utilize data insights to drive evidence-based optimizations to Zee5's supply architecture. - Collaborate with SSPs to refine floor pricing, blocklists, and ad quality filters. - Establish and maintain strong relationships with DSPs, SSPs, trading desks, agencies, and technology partners. - Work closely with product, operations, data, and sales teams to ensure platform readiness and campaign success. - Analyze revenue trends, performance metrics, and user behavior to guide strategic decisions. - Stay abreast of industry trends, including privacy changes, identity solutions, and programmatic innovations. - Act as an internal advocate for programmatic, providing training to sales teams and stakeholders on best practices and value propositions. Job Requirement: - Possess 10+ years of experience in programmatic ad tech, preferably in OTT, digital media, or a publisher environment. - Demonstrate a strong understanding of the ad tech ecosystem, including DSPs, SSPs, DMPs, CDPs, ad servers, and header bidding. - Have a proven track record of driving programmatic revenue growth and managing relationships at a high level within the industry. - Display strategic thinking with a commercial mindset and proficiency in handling data. - Exhibit excellent communication, negotiation, and stakeholder management skills. - Show a passion for technology, digital advertising, and innovation.,