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5.0 - 9.0 years
0 Lacs
jaipur, rajasthan
On-site
Apply Digital is a global digital transformation partner for change agents. Leveraging expertise that spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence, Marketing Services, Change Management, and beyond, we enable our clients to modernize their organizations and deliver meaningful impact to their business and customers. Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group. Apply Digital was founded in 2016 in Vancouver, Canada, and has grown to nine cities across North America, South America, the UK, and Europe. At Apply Digital, the One Team approach is believed in, where operations are within a pod structure. Each pod combines senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. The structure is supported by well-organized scrum and sprint cadences, ensuring teams release often and hold retrospectives to progress towards desired outcomes. Wherever Apply Digital operates globally, it envisions a safe, empowered, respectful, and fun community for its people every single day. The organization works to embody its SHAPE values (smart, humble, active, positive, and excellent) to create a space for the team to connect, grow, and support each other to make a difference. Apply Digital is a hybrid-friendly organization with remote options available if needed. The preferred candidate for the Analytics Implementation Consultant role should be based in or within a location commutable to the Delhi/NCR region of India, working in hours that overlap with the Eastern Standard Timezone (EST). In the initial role, the Analytics Implementation Consultant will support Kraft Heinz, a global leader in consumer packaged foods. Apply Digital aims to drive Kraft Heinz's digital transformation through implementable strategies, cutting-edge technology, and data-driven innovation to enhance consumer engagement and maximize business value. The role involves designing, implementing, and maintaining digital analytics solutions in collaboration with developers, data engineers, and product teams to ensure scalable and reliable data collection. Expertise in digital analytics platforms, tag management systems, JavaScript, SQL, and data layers is required, along with strong English language proficiency and experience working with remote teams. Responsibilities of the Analytics Implementation Consultant include supporting the development and implementation of robust analytics systems, collaborating with analysts and stakeholders to translate business problems into analytics solutions, QA testing data capture and reports, supporting the creation of presentations and recommendations, staying updated on technical trends and best practices, and contributing to the direction of the Data & Analytics Discipline. The ideal candidate for this role should have a strong proficiency in English, experience working with remote teams, 5+ years of analytics implementation experience, expertise with analytics platforms and tag management systems, front-end web development skills, experience with customer data platforms and mobile app analytics, understanding of statistical analysis and machine learning concepts, familiarity with data modeling and architecture principles, and the ability to manage multiple projects concurrently. A bachelor's degree in Computer Science, Data Science, Analytics, or Engineering is required. Experience with optimization tools is a plus. Apply Digital offers a hybrid-friendly work environment, comprehensive benefits including healthcare coverage and contributions to Provident fund, a gratuity bonus after five years of service, flexible PTO, engaging projects with international brands, an inclusive and safe workplace, generous training budgets, and a commitment to diversity, equity, and inclusion. Apply Digital values equal opportunity and nurtures an inclusive workplace where individual differences are recognized and celebrated. For more information, visit Apply Digital's Diversity, Equity, and Inclusion (DEI) page. Special needs or accommodations during the recruitment process can be requested by emailing india.careers@applydigital.com.,
Posted 3 days ago
5.0 - 9.0 years
0 Lacs
chennai, tamil nadu
On-site
You should possess a Bachelor's degree (B.A.) from a 4-year college or university; MBA is preferred. Additionally, you should have at least 5 years of experience in B2B product management, specifically focusing on data platforms or highly data-driven products. A strong understanding of CDPs, analytics, AI/ML, APIs, data management, and services is required, with the ability to effectively translate technical concepts into actionable product strategies. Your communication skills should be excellent, allowing you to effectively engage and influence senior leadership and cross-functional teams. It is important that you work diligently and ethically towards achieving goals, with a proven track record in delivering strategic product direction. Strong written and verbal communication skills, along with outstanding attention to detail, are crucial for this role. As a self-motivated individual with high energy, you should have experience in leading cross-functional teams and a demonstrated ability to inspire others. You should be a self-starter who prioritizes execution and delivery. Proficiency in key business tools such as JIRA, Excel, Google Suite, etc., is also expected.,
Posted 4 days ago
10.0 - 14.0 years
0 Lacs
delhi
On-site
We are seeking a dynamic and strategic Product Manager to lead the development of our Ads Product and Performance Stack. In this role, you will play a crucial part in creating innovative ad solutions that meet the needs of our clients across demand and supply ecosystems. Your responsibilities will include shaping the vision, strategy, and implementation of Ads products, driving performance marketing innovations, and collaborating with various teams to deliver exceptional results. Key responsibilities include: - Leading the vision, strategy, and execution of Ads products, taking them from concept to scale. - Developing solutions for demand-side platforms (DSPs) and supply-side platforms (SSPs) to optimize monetization. - Collaborating with business and sales teams to understand client requirements and translate them into product features. - Integrating with major ad networks, exchanges, affiliate ecosystems, and programmatic solutions. - Driving innovations in performance marketing and leveraging first-party data through partnerships with CDPs and CRM platforms. - Analyzing the competition and identifying opportunities in native, display, video, and performance ads. - Building and nurturing a high-performance product team. The ideal candidate will have: - 10+ years of experience in AdTech, programmatic ads, or performance marketing ecosystems. - A deep understanding of DSPs, SSPs, ad servers, CDPs, and attribution models. - Previous experience at publishers, ad networks, affiliates, or platforms such as Google, InMobi, Pubmatic, Taboola, WPP, Affle, Cred, or Swiggy. - Demonstrated success in developing ads monetization products or performance-driven ad stacks. - Strong leadership skills and the ability to collaborate effectively across functions. If you believe that you align with these requirements, we encourage you to share your resume with Sameeksha Chauhan at sameeksha.chauhaan@htdigital.in.,
Posted 6 days ago
10.0 - 14.0 years
0 Lacs
delhi
On-site
About the Role We are seeking a dynamic and strategic Product Manager to lead the development of our Ads Product and Performance Stack. This position plays a crucial role in creating innovative advertising solutions that meet the needs of clients in both demand and supply ecosystems. You will operate at the intersection of technology, business, and client success to shape the roadmap for our ads products. Key Responsibilities You will be responsible for: - Leading the vision, strategy, and implementation of Ads products, taking them from concept to scalability. - Developing and improving solutions within demand-side platforms (DSPs) and supply-side platforms (SSPs) to optimize monetization. - Collaborating with business and sales teams to gain a deep understanding of client requirements and translate them into product features. - Integrating with major ad networks, exchanges, affiliate ecosystems, and programmatic solutions. - Promoting performance marketing innovations and the utilization of first-party data by partnering with Customer Data Platforms (CDPs) and CRM platforms. - Analyzing the competitive landscape and identifying opportunities in native, display, video, and performance ads. - Establishing and guiding a high-performance product team. Ideal Candidate Profile The ideal candidate should possess: - Over 10 years of experience in AdTech, programmatic ads, or performance marketing ecosystems. - A profound understanding of DSPs, SSPs, ad servers, CDPs, and attribution models. - Previous experience at publishers, ad networks, affiliates, or platforms (e.g., Google, InMobi, Pubmatic, Taboola, WPP, Affle, Cred, Swiggy). - Demonstrated success in developing ads monetization products or performance-oriented ad stacks. - Strong leadership skills and the ability to collaborate effectively across different functions. If you believe your profile aligns with the requirements of this role, kindly submit your resume to Sameeksha Chauhan at sameeksha.chauhaan@htdigital.in,
Posted 1 week ago
10.0 - 14.0 years
0 Lacs
maharashtra
On-site
About the Role: This is a strategic, revenue-critical role at the intersection of ad tech, media sales, and data-driven marketing. You will be the Programmatic Lead at Zee5 responsible for owning and exceeding programmatic revenue targets for the India business. Your main task will involve defining and implementing strategies that leverage Zee5's ad tech capabilities to achieve strong commercial outcomes. As the go-to expert on programmatic, you will provide guidance to internal stakeholders and external partners, lead conversations with partners, and promote best practices to expand Zee5's presence in the programmatic ecosystem. Key Responsibilities: - Take ownership of and surpass the programmatic revenue targets for Zee5's India business, including managing PMPs, open exchange, and programmatic guaranteed deals. - Lead the yield management efforts and execute monetization strategies to boost programmatic revenue and enhance uplift. - Collaborate with sales, product, and analytics teams to align yield goals and establish a cohesive monetization strategy. - Develop and implement a Supply Path Optimization (SPO) strategy in collaboration with SSPs and internal operations teams. - Utilize data insights to drive evidence-based optimizations to Zee5's supply architecture. - Collaborate with SSPs to refine floor pricing, blocklists, and ad quality filters. - Establish and maintain strong relationships with DSPs, SSPs, trading desks, agencies, and technology partners. - Work closely with product, operations, data, and sales teams to ensure platform readiness and campaign success. - Analyze revenue trends, performance metrics, and user behavior to guide strategic decisions. - Stay abreast of industry trends, including privacy changes, identity solutions, and programmatic innovations. - Act as an internal advocate for programmatic, providing training to sales teams and stakeholders on best practices and value propositions. Job Requirement: - Possess 10+ years of experience in programmatic ad tech, preferably in OTT, digital media, or a publisher environment. - Demonstrate a strong understanding of the ad tech ecosystem, including DSPs, SSPs, DMPs, CDPs, ad servers, and header bidding. - Have a proven track record of driving programmatic revenue growth and managing relationships at a high level within the industry. - Display strategic thinking with a commercial mindset and proficiency in handling data. - Exhibit excellent communication, negotiation, and stakeholder management skills. - Show a passion for technology, digital advertising, and innovation.,
Posted 1 week ago
3.0 - 7.0 years
0 Lacs
karnataka
On-site
The responsibilities for this role include designing and implementing loyalty programs using Salesforce Loyalty Cloud, such as Tiers, Points Accrual, and Redemptions. You will be tasked with creating dynamic and responsive user interfaces utilizing LWC, Aura Components, and custom Apex logic. Additionally, developing workflows for Loyalty Member Management, Promotions, and Reward Configuration will be part of your responsibilities. Collaboration with marketing and digital strategy teams is essential to personalize customer engagement journeys. You will also be responsible for writing reusable Apex classes, batch jobs, and triggers focusing on loyalty lifecycle logic, as well as integrating Salesforce with customer data platforms (CDPs) or external analytics engines to enhance loyalty segmentation. To be successful in this role, you should have a minimum of 3 years of Salesforce experience with at least one full-cycle implementation of Loyalty Cloud. Expertise in Apex, SOQL, and Salesforce Object Model specific to Loyalty is required. Practical knowledge of Salesforce Loyalty components like Member profiles, Tiers, Accruals, Redemptions, and Promotions is essential. Hands-on experience in integrating with marketing automation tools (e.g., Marketing Cloud, Interaction Studio) would be advantageous. Familiarity with Salesforce DX, CI/CD, and Git for structured deployments is also expected. The mandatory certifications for this position include Salesforce Platform Developer I and Salesforce Loyalty Management Accredited Professional. Additionally, having certifications in Salesforce Experience Cloud, Marketing Cloud, or Service Cloud Consultant is preferred. Preferred attributes for this role include a proven track record of delivering loyalty solutions in sectors such as retail, travel, hospitality, or e-commerce. A strong understanding of performance monitoring and error-handling for loyalty program flows is also beneficial.,
Posted 1 week ago
12.0 - 16.0 years
0 Lacs
haryana
On-site
As the Senior Solution Architect reporting to the Director Consulting, you play a crucial role in creating innovative solutions for both new and existing clients. Your main focus will be on utilizing data to drive the architecture and strategy of Digital Experience Platforms (DXP). You will be pivotal in shaping the technology and software architecture, particularly emphasizing how data-driven insights influence the design and execution of client projects. Your expertise will steer the development of solutions deeply rooted in CMS, CDP, CRM, loyalty, and analytics-intensive platforms, integrating ML and AI capabilities. The core of our approach revolves around harnessing data to craft composable, insightful, and efficient DXP solutions. You are a client-facing professional, often engaging directly with potential customers to shape technically and commercially viable solutions. As a mentor, you lead by example and encourage others to expand their horizons. A self-starter in your field, you are keen on enhancing your skill set in the ever-evolving Omnichannel solutions landscape. Collaborative by nature, you thrive on working with various cross-functional teams on a daily basis. An effective communicator, you possess the ability to capture attention, strategize, and troubleshoot on the fly with both internal and external team members. Your mastery of written language allows you to deliver compelling technical proposals to both new and existing clients. In your role, you will be responsible for discussing technical solutions with current and potential clients, as well as internal teams, to introduce innovative ideas for creating functional and appealing digital environments. You will contribute to our clients" digital transformation strategies based on industry best practices and act as a subject matter expert in business development activities. Furthermore, you will collaborate closely with product vendor partners, client partners, strategists, and delivery engagement leaders to tailor solutions to meet clients" explicit and implicit needs. Your tasks will involve architecting technical solutions that meet clients" requirements, selecting and evaluating technology frameworks, and addressing complex business problems with comprehensive assessments. You will also be responsible for articulating the transition from the current to future state, breaking down intricate business and technical strategies into manageable requirements for teams to execute. Your role will also involve conceptualizing and sharing knowledge and thought leadership within the organization, researching and presenting new technology trends, participating in project requirement discovery, scoping, and providing estimations for phased program delivery. The ideal candidate for the Solutions Architect position will have 12+ years of experience in designing, developing, and supporting large-scale web applications, along with expertise in cloud-native capabilities of AWS, GCP, or Azure. They should also possess hands-on experience in data architectures, storage solutions, data processing workflows, CDPs, data lakes, analytics solutions, and customer-facing applications. Additionally, experience in client-facing technology consulting, E-Commerce platforms, and knowledge of digital marketing trends and best practices are desired. A bachelor's degree in a relevant field is required. The statements within this job description outline the essential functions of this role, the necessary level of knowledge and skills, and the extent of responsibility. It should not be viewed as an exhaustive list of job requirements. Individuals may be assigned other duties as needed to cover absences, balance organizational workload, or work in different functional areas. Material is a global company known for partnering with top brands worldwide and launching innovative products. We value inclusion, collaboration, and expertise in our work, with a commitment to understanding human behavior and applying a scientific approach. We offer a learning-focused community dedicated to creating impactful experiences and making a difference in people's lives. Additionally, we provide professional development, a hybrid work mode, health and family insurance, ample leave allowances, and wellness programs, ensuring a supportive and enriching work environment.,
Posted 2 weeks ago
12.0 - 16.0 years
0 Lacs
haryana
On-site
You will play a crucial role as a Senior Solution Architect, reporting directly to the Director of Consulting, within an innovative team dedicated to crafting cutting-edge solutions for both new and existing clients. Your primary focus will involve harnessing the power of data to drive the architecture and strategy of Digital Experience Platforms (DXP). Your expertise will be instrumental in shaping the technology and software architecture, with a particular emphasis on utilizing data-driven insights to inform the design and execution of client initiatives. Your responsibilities will revolve around developing solutions deeply rooted in CMS, CDP, CRM, loyalty, and analytics-intensive platforms, integrating Machine Learning (ML) and Artificial Intelligence (AI) capabilities. The core of our approach revolves around leveraging data to create adaptable, insightful, and impactful DXP solutions. You will be client-facing, actively engaging with potential customers to shape technically and commercially viable solutions. As a mentor, you will lead by example, challenging your peers to expand their horizons. A self-starter in your field, you remain eager to enhance your skill set within the ever-evolving realm of Omnichannel solutions. Collaboration is key, as you thrive on working with diverse cross-functional teams on a daily basis. An effective communicator, you possess the ability to command attention, strategize, and troubleshoot on the spot when working with both internal and external team members. Your proficiency in written communication allows you to deliver compelling technical proposals to both prospective and existing clients. Your day-to-day responsibilities will include: - Engaging in technical solution strategy discussions with current and potential clients, as well as internal teams, to introduce innovative ideas for creating functional and appealing digital environments. - Collaborating closely with product vendor partners, strategists, and delivery engagement leaders to tailor solutions to meet clients" explicit and underlying needs. - Designing the technical architecture of various solutions to meet clients" requirements, selecting and evaluating technology frameworks, and solving intricate business problems through thorough analysis. - Articulating the transition from the current state to the future state while considering the business's future needs, security policies, and requirements. - Sharing knowledge and thought leadership within the organization, presenting recommendations on technical direction and team professional development, and staying abreast of new technology trends. - Participating in technical project requirement discovery, scoping, and providing phased program delivery recommendations, along with contributing to project delivery estimations based on your suggestions. To excel in the role of Solutions Architect, you should possess the following competencies: - 12+ years of experience in designing, developing, and supporting large-scale web applications. - Proficiency in developing modern applications using cloud-native capabilities of AWS, GCP, or Azure. - Extensive experience in designing and implementing efficient data architectures, storage solutions, and data processing workflows, with a focus on stream processing, event queuing capabilities, and advanced CI/CD pipelines. - Hands-on experience with CDPs, data lakes, and analytics solutions, along with customer-facing applications and content management systems. - Experience in client-facing technology consulting roles, understanding business needs and translating them into solutions for customer acquisition, engagement, and retention. - Knowledge of current digital marketing trends and best practices, along with the ability to define conceptual technology solutions and articulate the value of technology to drive creative marketing platforms. In addition to engaging, high-impact work, Material offers a vibrant company culture and a range of benefits, including professional development opportunities, a hybrid work model, health and family insurance coverage, ample leave entitlements, wellness programs, and more.,
Posted 3 weeks ago
3.0 - 5.0 years
1 Lacs
Delhi, India
On-site
Key Responsibilities: Execute marketing automation and CRM campaigns using Eloqua, Salesforce, and Adobe Suite. Optimize customer journeys to enhance personalized digital experiences. Utilize Power BI and Adobe Analytics for performance tracking and segmentation. Develop and refine email workflows, A/B testing strategies, and nurture sequences. Conduct advertising budget simulations and optimize paid media performance. Manage and integrate marketing technology solutions to enhance efficiency. Collaborate with digital marketing and data science teams to support omnichannel strategies. Requirements: 3-5+ years of experience in marketing automation, CRM, or digital marketing technology (preferably in healthcare or life sciences). Proficiency in Eloqua, Salesforce, Adobe Suite, CDPs, and data visualization tools. Strong analytical, problem-solving, and communication skills. Preferred experience in AI-driven marketing, predictive analytics, and basic HTML/CSS for email and landing page optimization. Additional Details: Contract Duration: 12 months (extendable based on performance).
Posted 1 month ago
8 - 12 years
25 - 30 Lacs
Mumbai, Chennai, Bengaluru
Work from Office
The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.
Posted 2 months ago
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