Director - Programmatic Sales Zee Entertainment Enterprises Limited

10.0 - 14.0 years

0 Lacs

maharashtra

On-site

About the Role: This is a strategic, revenue-critical role at the intersection of ad tech, media sales, and data-driven marketing. You will be the Programmatic Lead at Zee5 responsible for owning and exceeding programmatic revenue targets for the India business. Your main task will involve defining and implementing strategies that leverage Zee5's ad tech capabilities to achieve strong commercial outcomes. As the go-to expert on programmatic, you will provide guidance to internal stakeholders and external partners, lead conversations with partners, and promote best practices to expand Zee5's presence in the programmatic ecosystem. Key Responsibilities: - Take ownership of and surpass the programmatic revenue targets for Zee5's India business, including managing PMPs, open exchange, and programmatic guaranteed deals. - Lead the yield management efforts and execute monetization strategies to boost programmatic revenue and enhance uplift. - Collaborate with sales, product, and analytics teams to align yield goals and establish a cohesive monetization strategy. - Develop and implement a Supply Path Optimization (SPO) strategy in collaboration with SSPs and internal operations teams. - Utilize data insights to drive evidence-based optimizations to Zee5's supply architecture. - Collaborate with SSPs to refine floor pricing, blocklists, and ad quality filters. - Establish and maintain strong relationships with DSPs, SSPs, trading desks, agencies, and technology partners. - Work closely with product, operations, data, and sales teams to ensure platform readiness and campaign success. - Analyze revenue trends, performance metrics, and user behavior to guide strategic decisions. - Stay abreast of industry trends, including privacy changes, identity solutions, and programmatic innovations. - Act as an internal advocate for programmatic, providing training to sales teams and stakeholders on best practices and value propositions. Job Requirement: - Possess 10+ years of experience in programmatic ad tech, preferably in OTT, digital media, or a publisher environment. - Demonstrate a strong understanding of the ad tech ecosystem, including DSPs, SSPs, DMPs, CDPs, ad servers, and header bidding. - Have a proven track record of driving programmatic revenue growth and managing relationships at a high level within the industry. - Display strategic thinking with a commercial mindset and proficiency in handling data. - Exhibit excellent communication, negotiation, and stakeholder management skills. - Show a passion for technology, digital advertising, and innovation.,

Posted 1 month ago

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