The Dynamic Targeting team was started in 2023 with the objective of supporting our Territory Managers (TMs) and field facing roles in the US and ex-US affiliates. This team is part of the Lilly Bangalore Field Excellence & Innovation group and collaborates very closely with teams based in Indianapolis (HQ). The team, by design is highly cross-functional with varied backgrounds and skills across data management, platform, analytics and data sciences, business, and commercial operations etc.
To better meet the evolving analytics needs of the organization, we are hiring for a leader to set up and lead the US Dynamic Targeting. This team works for Lilly s US commercial portfolio. The nature of deliverables includes, but not limited to, suggestion design, Dynamic targeting, analytics, Personalization of insights, analysis and multiple other ad-hoc data-powered assessments. In addition, we are at the cusp of working on a number of Agentic and Gen AI initiatives to streamline our processes and drive faster insights/ call recommendations to empower our TMs.
For the same, the incumbent will:
- Take End to End ownership of the unit for execution and delivery
- Ideate, own, and deliver on all Agentic AI and Gen AI initiatives within GOSO and Dynamic Targeting Team.
- Work cross-functionally and partner with tech or vendors to build predictive models and AI-driven tools to identify high-potential opportunities making our field execute better
- Take ownership of quality and effectiveness of the Commercial agenda of the capability with an aim to develop expertise and capability at Lilly Bangalore
- Work closely with the onshore advisors to plan and build these capabilities to meet strategic needs
- Build and leverage relationships with stakeholders across BI&A, Vendor partners, other commercial services, TechLilly, advisors, content management team, central capabilities and other allied teams
- Manage sub-teams, peer group, and stakeholders with utmost integrity as per Lilly values and behavior.
Key Responsibilities:
Project Management and People Leadership:
Direct the delivery team to take ownership and deliver best outcomes through a sound data management, analytics, and operations mindset.
Work closely with stakeholders to ensure expansion and penetration of Omni use-cases across commercial & sales ops functions
Create a framework for communication, project management, and execution across BUs to help drive best practices
Take ownership of design, development, maintenance, and operations
Be a mentor for team members, and drive upskilling plans for team
Serve as trusted career advisor, and work with functional leadership and HR to identify career opportunities for these team members, both systemically (career path development) and with individuals as needed
Develop a pipeline of right talent and leadership, and contribute to an inclusive community of analytics expert practitioners
Drive standardization, automation agenda across business units to help scale the delivery operations
Strategic growth and thought leadership.
Strategize on key opportunities/ whitespaces, drive discussions and expand outcomes from Lilly Bangalore for Dynamic Targeting Team and contribute to the Field Excellence and Innovation Team.
Integrate working model within and across practice and where possible, across other commercial teams to drive better cross-team resourcing, cross-pollination of best practices and expansion of capabilities
Network with industry experts and external consultants as needed to develop, evaluate, and implement new approaches and solutions for analytics outcomes
Required Skills and Expertise:
Bachelor s Degree with 14+ years of relevant experience in an allied functions such as: Sales Force Effectiveness, data/digital analytics, Omnichannel, integrated marketing, supporting Pharma/Lifesciences Commercial internally or in consulting; at least 8+ in leading teams
Proven expertise and tangible experience in demonstrating value through AI and advanced Analytics.
Proficiency in SQL, R/Python or SAS, AWS, BI platforms, CRM, customer 360 tools
High level of motivation and a strong desire to find creative solutions to challenging situations
Demonstrated ability to enforce business rules and policies in a constructive but disciplined manner
Strong track record of leading cross-functional teams to deliver and delivering complex cross functional projects
Substantial analytics experience and understanding of complexities in specialty markets, medical landscape, and US pharmaceutical business
Proven ability to rally resources to achieve project and business results
Education
Master s degree in management/ pharmaceutical or a related field from a premium college
