Director - Digital Planning

Key Responsibilities:

Strategic Leadership

• Lead end-to-end digital media planning across channels including display, video, mobile, social, and programmatic.
• Develop comprehensive media strategies aligned with client objectives, audience insights, and market trends.
• Provide thought leadership on emerging platforms, ad technologies, and measurement frameworks.
• Partner with strategy and data teams to develop integrated communications frameworks.

Client Management

• Serve as the senior point of contact for digital planning discussions with clients and agency leadership.
• Translate complex digital concepts into actionable strategies for clients.
• Build and maintain strong client relationships through strategic counsel and business understanding.

Operational & Team Management

• Manage, mentor, and upskill a team of digital planners and senior planners.
• Ensure accuracy, efficiency, and innovation in campaign planning and execution.
• Oversee annual media planning cycles, budgeting, and forecasting processes.
• Collaborate with specialist teams (search, social, programmatic, e-commerce, content, data science) for cohesive digital activation.

Performance & Analytics

• Leverage data and analytics tools to assess campaign performance and deliver optimization recommendations.
• Champion test-and-learn approaches to drive continuous improvement and innovation.
• Partner with analytics teams to create actionable insights and performance reports.

Business Growth

• Contribute to new business pitches by developing strategic digital media recommendations.
• Identify opportunities to expand client relationships and agency offerings.

Key Skills & Competencies:

• Deep understanding of digital platforms, media tools, and ad technologies (Google Marketing Platform, Meta, DV360, The Trade Desk, etc.)
• Strong grasp of digital measurement, attribution, and audience targeting principles.
• Excellent client communication, presentation, and negotiation skills.
• Ability to lead cross-functional teams and manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret complex data into clear strategic insights.
• Proven leadership in developing and mentoring high-performing teams.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related field.
• 10–14 years of experience in digital media planning and strategy, preferably within a media agency environment.
• Experience managing large-scale, integrated digital accounts.
• Hands-on knowledge of major digital tools and analytics platforms (GA4, Comscore, Nielsen, MOAT, etc.).