Director - Digital Planning

This role includes demonstrating confidence and understanding of working with high profile brands and have a track record of developing innovative work. You will work in a tight knit team and build strong links with the internal team as well as the clients.

KEY RESPONSIBILITIES:

• Completion of tactical plans, performance reports, and post-campaign Analysis as directed across all digital inventory (from search to video) for the campaigns within their scope
• Responsible for expressing the rationale behind media investment decisions and evidencing the performance vs. expected outcomes
• Proposing new and innovative solutions to briefs
• Multi-brand, Multi-product handling; demonstrate 360 degree thinking beyond digital
• Brand building and client servicing
• Responsible for the quality of reporting and insights within assigned campaigns
• Host client 1-1 meetings and sync-ups
• Deliver quarterly, semi-annual, or annual updates on work quality
• Identify new vendors/partners while maintaining a POV on them
• Drives how syndicated and first party data is used within the campaign lifecycle

PROFILE REQUIREMENTS:

• 7-9 years of relevant work experience
• Post Graduate Degree/ Diploma in Advertising / Marketing / Communication
• Solid grasp of digital marketing, especially a deep knowledge of digital media
• Experience using technology to connect with key target audience segment
• Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore

PREFERRED SKILLS:

• Excellent research and analytical thinking skills
• Eye for detail and speed of delivery
• Excellent verbal and writing skills
• Resourceful problem solver
• Team player, and ability to work under pressure
• Strong organizational skills, detail-oriented and capable of multi-tasking