At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.
Skills
Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
- Respond effectively to the diverse perspectives, needs, and feelings of others.
- Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
- Use critical thinking to break down complex concepts.
- Understand the broader objectives of your project or role and how your work fits into the overall strategy.
- Develop a deeper understanding of the business context and how it is changing.
- Use reflection to develop self awareness, enhance strengths and address development areas.
- Interpret data to inform insights and recommendations.
- Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.
The OpportunityWhen you join PwC Acceleration Centers (ACs), you step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax and Business Services. In our innovative hubs, you’ll engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. You’ll also participate in dynamic and digitally enabled training that is designed to grow your technical and professional skills.As part of the Brand Management, Marketing and Sales team you will drive impactful digital marketing initiatives that enhance our brand presence. As a Senior Associate, you will leverage your knowledge in marketing automation and content production to mentor junior team members while maintaining the delivery of quality marketing solutions that resonate with our clients.
Responsibilities
- Drive impactful digital marketing initiatives to enhance brand visibility
- Utilize knowledge in marketing automation and content creation to guide junior team members
- Promote the delivery of quality marketing solutions that resonate with clients
- Analyze marketing performance metrics to inform strategy adjustments
- Collaborate with cross-functional teams to align marketing efforts with business goals
- Mentor junior staff to develop their skills in digital marketing
- Stay updated on industry trends to innovate marketing practices
- Foster a culture of creativity and collaboration within the team
What You Must Have
- Bachelor's Degree
- 3 years of experience
- Oral and written proficiency in English required
What Sets You Apart
- 3–5 years of experience in digital production
- Hands-on experience with Salesforce Marketing Cloud
- Familiarity with Adobe Experience Manager or similar CMS
- Basic understanding of HTML, CSS, and JavaScript
- Grasping UX, SEO, and digital publishing practices
- Excelling in attention to detail and analytical thinking
- Managing multiple requests in a fast-paced environment
- Collaborating effectively with marketing and business teams
- Fluent in English; German is a plus
