Digital Performance Marketing Manager

To drive online glance views, which reflect product page views, a digital performance strategy should focus on optimizing product listings, leveraging advertising, driving external traffic, and analyzing performance data. Key Responsibility Areas (KRAs) should include developing a digital marketing strategy, managing campaigns, and optimizing for visibility.

KRAs and KPIs for Driving Online Glance Views:

1. Digital Marketing Strategy Development:

• KRA:

Develop and implement a comprehensive digital marketing strategy to increase online product visibility and attract potential customers to product pages.

• KPIs:
• Glance Views: Track the total number of product page views to measure overall interest.
• Unique Visitors: Monitor the number of unique users visiting product pages to understand the reach of the strategy.
• Conversion Rate: Measure the percentage of users who view the product page and then make a purchase.
• Cost Per Glance View (CPGV): Calculate the cost to acquire one glance view, helping to assess the efficiency of marketing efforts.

2. Campaign Management and Optimization:

• KRA:

Manage and optimize various marketing campaigns across different channels to drive traffic to product pages.

• KPIs:
• Click-Through Rate (CTR): Measure the percentage of users who click on an ad or link that leads to the product page.
• Impressions: Track the number of times ads or content are displayed to potential customers.
• Cost Per Click (CPC): Calculate the cost of each click on an ad that leads to the product page.
• Return on Ad Spend (ROAS): Measure the revenue generated for each dollar spent on advertising.

3. Product Listing Optimization:

• KRA:

Optimize product listings to improve their visibility in search results and attract more clicks to the product page.

• KPIs:
• Search Ranking: Track the position of product listings in search results for relevant keywords.
• Keyword Optimization: Analyze the effectiveness of keywords used in product titles and descriptions.
• Product Page Content Quality: Assess the completeness and quality of product information on the page.
• Image Quality: Evaluate the quality and appeal of product images.

4. External Traffic Generation:

• KRA:

Drive traffic to product pages from various external sources, such as social media, email marketing, and other websites.

• KPIs:
• Referral Traffic: Track the number of visitors coming from external websites.
• Social Media Engagement: Monitor likes, shares, and comments on social media posts related to products.
• Email Open and Click-Through Rates: Measure the effectiveness of email marketing campaigns.

5. Performance Analysis and Reporting:

• KRA:

Analyze performance data to identify areas for improvement and make data-driven decisions.

• KPIs:
• Conversion Rate: Track the percentage of users who view the product page and then make a purchase.
• Customer Acquisition Cost (CAC): Calculate the cost of acquiring a new customer through various marketing channels.

Digital Performance Marketing Manager:

Work Experience 1-2 years on the above related field of work (working with an agency)

Work from office – Vu Technologies Andheri (Full Time job)

Job Type: Full-time

Pay: Up to ₹120,000.00 per month

Work Location: In person