Job description We are seeking a motivated and energetic artist to join our company as a Motion Graphics Specialist. As part of our creative team, you create video content and assets for use across a wide variety of media, including social media, mobile platforms, and emerging media. You work with a team of creative professionals, supporting company goals and media initiatives, meaning that a collaborative mindset is an absolute must. Our ideal candidate is an expert in an array of Adobe products, including Adobe Photoshop, Adobe illustrator, Character Animation, and Adobe After Effects Design and AI. You should also be an expert in other common design software. Motion Graphics Specialist Duties and Responsibilities • Create visually stunning video assets and content • Collaborate with creative directors and other colleagues to best support larger media goals • Take initiative on projects to over-deliver new and innovative solutions • Create graphic templates for easy use by other team members and client teams • Adhere to brand guidelines in ways that still push creative boundaries Motion Graphics Specialist Requirements and Qualifications • Prior experience with and a strong portfolio of motion graphics work • Expert-level knowledge of Adobe Suite and common motion graphics design software • A never-ending desire to learn new techniques and technology to advance your craft • Excellent written and verbal communication skills • Superb visual and conceptual skills to solve problems and create novel solutions Qualifications: Education: Degree in Graphic Design, Animation, or related field (or equivalent experience). Experience: 2+ years in motion graphics with a strong portfolio showcasing diverse projects. Technical Skills: Mastery of Adobe Suite (After Effects, Premiere Pro, Photoshop, Illustrator); familiarity with 3D tools (e.g., Cinema 4D, Blender) a plus. Design Fundamentals: Strong grasp of typography, color theory, and composition. Soft Skills: Excellent communication, time management, and problem-solving abilities. Preferred Qualifications: Proficiency in 3D animation, UI/UX design, or video editing. Experience with audio editing (e.g., Adobe Audition) or agency work. Knowledge of scripting (After Effects expressions) or AR/VR tools. Other Details: Experience: 0– 4years Salary as per the market standards Work from office You can reach us on the below E-mail and Telephone no. Company details: Ayatiworks Technologies LLP #18/24, APN Building, TTK Road, 1st Cross Street, Alwarpet, Chennai-600 018. Contact Person: Terence Email: Terence@ayatiworks.com | Tel No: +91 9514775750 / 9840503033 Show more Show less

Job Summary: The Digital Performance Marketing Manager will be responsible for developing, executing, and optimizing performance-driven digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, E-commerce platforms (Amazon, Shopify, etc.), Quick Commerce channels (Blinkit, Zepto, Swiggy Instamart, etc.), and OTT platforms (Hotstar, Netflix, Amazon Ads, etc.). The ideal candidate will have a strong analytical mindset, hands-on experience in performance marketing, and a deep understanding of customer acquisition, retention, and ROI-driven strategies. Key Responsibilities: 1. Performance Marketing Strategy & Execution: • Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads (Search, Display, Shopping, YouTube,) Bing, Yahoo, Ott and programmatic platforms. • Manage E-commerce & Quick Commerce performance marketing (Amazon Ads, Flipkart Ads, Shopify, and instant delivery platforms). • Monitor KPIs and conduct data-driven optimizations to maximize ROI and achieve lead generation goals. • Conduct keyword research and competitive analysis to identify opportunities for optimization • Designe and manage Google Ads campaigns to optimize website traffic and conversions. • Develop and update PPC strategies to ensure efficiency and meet campaign objectives. • Communicate with clients to present results and strategize improvements. • Utilized tools like Google AdWords Editor to streamline account optimization. • Develop customer acquisition & retention strategies with a focus on ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and LTV (Lifetime Value). • Implement A/B testing, audience segmentation, and bid strategies to maximize conversions. • Advertising Platforms: Google Ads, Meta Ads, Bing Ads, SA360. • Analytics Tools: Google Analytics, Adverity, Google Ads Editor, SEMrush basics, Console. • Optimization Techniques: Budget management, A/B testing, and KPI-driven strategies, Campaign end to end management 2. Budget Management & ROI Optimization: • Allocate and manage digital marketing budgets efficiently across platforms. • Monitor daily/weekly/monthly performance metrics (CTR, CPC, CPM, Conversion Rate, ROAS) and adjust strategies accordingly. • Work with analytics teams to track attribution models, funnel analysis, and multi-touchpoint performance. 3. E-commerce & Quick Commerce Growth: • Drive sales performance on D2C websites (Shopify, WooCommerce), marketplaces (Amazon, Flipkart), and quick commerce platforms (Blinkit, Zepto, Swiggy Instamart, etc.). • Optimize product feed, Google Shopping, and dynamic remarketing campaigns. • Collaborate with marketplace teams to enhance visibility, rankings, and promotional strategies. 4. Data-Driven Decision Making: • Use Google Analytics 4 (GA4), Meta Pixel, Google Tag Manager, and CRM tools to track performance. • Leverage Looker Studio (Google Data Studio), Tableau, or Power BI for reporting. • Conduct competitor analysis and market trends research to stay ahead. 5. Team Collaboration & Innovation: • Work closely with creative teams to develop high-converting ad creatives (static, video, carousel). • Coordinate with SEO, Content, and Social Media teams for integrated campaigns. • Stay updated on emerging digital trends (AI-driven ads, automation, influencer collaborations, etc.). 6. OTT & Video Advertising • Develop and manage OTT/CTV (Over-the-Top & Connected TV) ad campaigns on platforms like Hotstar, SonyLiv, Netflix (ads), YouTube, and programmatic video networks. • Leverage video-first strategies for brand awareness and performance-driven outcomes. Qualifications & Skills: • 5+ years of hands-on experience in performance marketing (Meta, Google Ads, E-commerce, Quick Commerce). • Proven track record of managing 6-7 figure monthly ad budgets with strong ROI. • Expertise in campaign optimization, audience targeting, and conversion tracking. • Strong knowledge of Google Ads, Meta Ads Manager, Google Merchant Center, and Shopify Ads. • Strong understanding of programmatic advertising, retargeting, and lookalike audiences. • Expertise in data analytics, Excel/Google Sheets, and visualization tools (Looker Studio, Tableau). • Knowledge of quick commerce trends, influencer marketing, and affiliate marketing • Proficient in Google Analytics, SQL (preferred), and data visualization tools. • Experience with programmatic ads, DSPs, and affiliate marketing is a plus. • Certificates :Google Search, App, Display, Video, Shopping Ads, Campaign Manager 360, Advanced Digital Marketing Course, Apple Search Ads Certificate You can reach us on the below E-mail and Telephone no. Ayatiworks Technologies LLP #18/24, APN Building, TTK Road, 1st Cross Street, Alwarpet, Chennai-600 018. Contact Person: Terence | Email: Terence@ayatiworks.com | Tel No: +91 9514775750/9840503033 Google Map https://g.co/kgs/zvVUpNr Qualifications 1+ year of marketing experience Content creation skills Excellent communication and organizational skills