Digital Performance Marketing Manager

About the Company

Ferty9 is one of the leading fertility and women's health centres, committed to offering advanced reproductive care with compassion and expertise. With a strong presence across Telangana and Andhra Pradesh, we take pride in helping thousands of families realize their dream of parenthood. As part of our growing communication and marketing initiatives, we are looking for a passionate and creative professional to join our team.

About the Role

To manage all consumer and internal communication initiatives for Ferty9, including social media, digital marketing, campaign creatives, content planning, and internal engagement materials ensuring consistent brand presence and impactful communication across all channels.

Responsibilities

Social Media & Digital Marketing

• Plan and execute monthly social media content calendars for Facebook, Instagram, YouTube, and LinkedIn.
• Develop concepts, copy, and creative briefs for posts, carousels, videos, festive wishes, topical campaigns, and promotions.
• Oversee video edits for testimonials, brand stories, festive videos, and promotional content.
• Coordinate with designers and editors for timely delivery and brand consistency.
• Track engagement, reach, and performance; recommend optimizations and boosting strategies.
• Liaise with digital agencies or media partners for paid campaigns and ad management.

Campaign Management

• Plan and execute brand campaigns, promotional offers, and awareness drives across digital and offline touchpoints.
• Manage creatives for ATL (print ads, posters, banners, flyers) and digital (Google, YouTube, and social ads).
• Ensure consistency in messaging across Telugu and English versions.
• Work with vendors for print and production requirements.

Website & Content Coordination

• Oversee creation and updates of website banners, blog images, and doctor profile content.
• Ensure all content is SEO-friendly and visually aligned with brand guidelines.
• Support new campaign launches or content uploads as required.

Internal Communication

• Develop quarterly newsletters, patient communication creatives, and internal campaign materials.
• Manage creatives for IVF Support Group, internal announcements, and rebranding initiatives for centres.
• Create templates for tent cards, posters, and WhatsApp messages used internally or for patient updates.

Influencer & Media Coordination

• Identify influencer collaborations for campaigns.
• Coordinate content, creatives, and performance tracking with external partners.
• Support YouTube, Facebook Live, and topical influencer activities.

Brand Consistency & Quality Control

• Maintain Ferty9's brand voice, tone, and visual identity across all materials.
• Ensure high-quality, error-free delivery of Telugu and English content.
• Review and approve all creatives before release.

Qualifications

Strong understanding of healthcare marketing and consumer behaviour.

Proficiency in social media marketing and digital advertising.

Excellent creative briefing, copywriting, and content planning skills.

Good command over English and Telugu.

Ability to manage multiple campaigns, timelines, and vendors simultaneously.

Basic understanding of ad analytics, influencer engagement, and campaign reporting.

Required Skills

Strong understanding of healthcare marketing and consumer behaviour.

Proficiency in social media marketing and digital advertising.

Excellent creative briefing, copywriting, and content planning skills.

Good command over English and Telugu.

Ability to manage multiple campaigns, timelines, and vendors simultaneously.

Basic understanding of ad analytics, influencer engagement, and campaign reporting.

Preferred Skills

Basic understanding of ad analytics, influencer engagement, and campaign reporting.