Digital Marketing Strategist

Position: Digital Marketing Strategist

Location: Pune (On-site)

Salary: ₹2.5–3.5 LPA

Company Description

The Outline Craft is a boutique branding and design studio specializing in storytelling through creative design that adapts, evolves, and connects. From startups to established brands, we help businesses find their voice, shape their identity, and stand out with purpose. Our portfolio spans diverse industries, reflecting innovative and meaningful solutions in branding, design, and strategy. At The Outline Craft, we believe design isn’t just about appearance—it’s about functionality, experience, and impact.

Role Description

This is a full-time, on-site role based in Pune for a Digital Marketing Strategist. The strategist will be responsible for planning and executing digital marketing campaigns, analyzing campaign performance, developing marketing strategies, and identifying opportunities for growth. Other responsibilities include SEO optimization, overseeing social media presence, and collaborating with the design and branding teams to ensure consistent messaging and branding across all channels.

Your key focus areas:

• Running ads on Google and Meta platforms

• Managing SEO to build a stronger digital presence

• Creating ad reports, analyzing performance, and refining strategies

• Experimenting with new techniques based on insights and data trends

• Handling all other aspects of digital marketing — from planning to execution

If you love performance marketing, have a keen eye for analytics, and are eager to grow with a creative startup that values design and strategy equally — we’d love to meet you.