Digital Marketing Strategist

MS Powerhouse

4 - 7 years

4 - 8 Lacs

Noida

Posted:4 months ago| Platform:

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Skills Required

Social Media Marketing Ui/Ux SAAS Lead Operations Linkedin Campaigns Seo Strategies Digital Marketing US Market Content Strategy Google Ads Lead Generation CRM Management Hubspot Wordpress B2B Digital Marketing SEM Crm Tool Web Analytics SEO Ui Design Principles

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

- Develop and implement a comprehensive digital marketing strategy tailored to MSP, Power Platform, Recruiting, and Custom Development services.
- Create and manage marketing content, including blogs, service pages, case studies, landing pages, and email campaigns.
- Execute SEO strategies, including keyword research, technical SEO, and backlink outreach to drive organic traffic from the US market.
- Launch and manage paid advertising campaigns across Google Ads, LinkedIn, and industry platforms.
- Build and manage marketing funnels for lead capture, nurturing, and conversion using automation tools like HubSpot or Mailchimp.
- Oversee the design, content structure, and optimization of the company website.
- Collaborate with web developers and designers to update and modernize the website to reflect current technology and service offerings.
- Manage social media platforms to increase engagement and visibility within target industries.
- Monitor campaign performance using tools such as Google Analytics, Search Console, and CRM dashboards.
- Collaborate with the sales team to align marketing strategies with business development efforts.

Preferred candidate profile

4+ years of digital marketing experience, preferably in the B2B IT services or SaaS sector.

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