Digital Marketing Strategist

Digital Marketing Specialist with at least 2 years of hands-on experience in managing client campaigns, primarily focused on Google Ads

Key Responsibilities:

• Manage and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) for multiple clients.
• Create, monitor, and scale Meta Ads campaigns to achieve client objectives.
• Conduct regular campaign performance analysis, prepare reports, and provide actionable insights.
• Collaborate with clients to understand their business needs and translate them into effective ad strategies.
• Implement and manage marketing automation workflows (email, lead nurturing, CRM integrations, etc.).
• Stay updated on the latest trends, tools, and best practices in digital advertising and automation.
• Manage budgets effectively to maximise ROI.
• Work closely with creative and content teams to ensure alignment between ad creatives and campaign goals.

Requirements:

• Minimum 2 years of experience in digital marketing with a focus on Google Ads & Meta Ads.
• Strong knowledge of Google Analytics, Google Tag Manager, and conversion tracking setups.
• Hands-on experience with automation tools (HubSpot, Zapier, Mailchimp, or similar).
• Excellent communication and client-handling skills.
• Strong analytical and problem-solving abilities.
• Google Ads and/or Meta Blueprint certifications (preferred).

What We Offer

• Opportunity to work with diverse clients across industries.
• A collaborative and growth-oriented work environment.
• Continuous learning and upskilling opportunities.
• Competitive salary and performance incentives.