Digital Marketing Specialist

Job Summary: We are seeking a results-driven Digital Marketing Specialist with a strong background in SEO, Google My Business (GMB) optimization, Google Ads, social media management, performance marketing, and eCommerce platforms like Shopify. The ideal candidate will develop and execute digital campaigns that drive brand visibility, generate leads, and boost online sales while ensuring consistent engagement across digital channels. Key Responsibilities:SEO & Website Management Conduct keyword research and implement on-page and off-page SEO strategies. Optimize website content, metadata, and site structure to improve organic rankings. Monitor website traffic, analyze SEO performance using tools like Google Analytics, Search Console, Ahrefs, etc. Google My Business (GMB) Optimization Manage and optimize GMB listings for visibility in local search. Post regular updates, respond to reviews, and ensure accurate business info. Track performance through GMB insights and local SEO KPIs. Google Ads & Performance Marketing Plan and execute paid ad campaigns (Search, Display, Shopping, YouTube). Continuously optimize ads based on performance metrics like CTR, CPC, ROAS. Perform A/B testing on creatives, audiences, and landing pages. Social Media Management Develop and manage content calendars for all social media platforms (Instagram, LinkedIn, Facebook, etc.). Design and publish engaging social media posts and reels (can use Canva or coordinate with designers). Respond to comments, DMs, and reviews in a timely and professional manner. Social Media Creative & Response Create visually appealing social media posters (in-house or with tools like Canva). Ensure consistent brand messaging and tone across platforms. Monitor brand mentions and conversations; engage with the online community. Shopify & eCommerce Management Manage and update Shopify store, product listings, and collections. Collaborate with the design and product teams to enhance UX and conversion rates. Track eCommerce KPIs such as sales performance, cart abandonment, and customer behavior. Job Types: Full-time, Permanent Pay: ₹12,247.94 - ₹46,746.55 per month Location: Mysuru, Karnataka (Preferred)