Digital Marketing Specialist

YMM Digital

3 years

0 Lacs

india

Posted:5 days ago| Platform:

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Skills Required

marketing data seo content ads coordination analytics strategies targeting support research planning reports looker scaling optimization design retargeting tracking communication reporting

Work Mode

On-site

Job Type

Full Time

Job Description

About YMM Digital

Digital Marketing Specialist

🎯

Role Overview

Google Ads, Meta Ads, SEO coordination, and reporting

You’ll work closely with content, creative, and analytics teams to execute full-funnel strategies for U.S.-based law firm clients.

⚙️

Key Responsibilities

Paid Media Management

Plan and execute Google Ads (Search, Display, Performance Max) and Meta campaigns.
Manage budgets, bids, and targeting for optimal ROI.
Conduct A/B tests for ad copy, creatives, and landing pages.
Track conversions using Google Tag Manager and GA4.

SEO & Organic Coordination

Support keyword research, content planning, and on-page updates.
Collaborate with the SEO team to align paid and organic strategies.
Monitor landing page performance and suggest optimizations.

Analytics & Reporting

Create campaign performance reports in
Looker Studio or Google Sheets
.
Track KPIs like CPL, CTR, conversion rate, and ROI.
Use data to recommend scaling or optimization opportunities.

Social Media & Brand Visibility

Assist with content calendars for social media (LinkedIn, Facebook, Instagram).
Coordinate creative briefs and copy with the design team.
Support retargeting campaigns and lead generation funnels.

📊

Required Skills & Tools

2–3 years of hands-on experience in
Google Ads, Meta Ads, and SEO basics.
Strong understanding of marketing funnels, conversion tracking, and analytics.
Experience with
GA4, Tag Manager, Search Console, Looker Studio.
Working knowledge of
Ahrefs, SEMrush, or Ubersuggest
is a plus.
Excellent communication and reporting skills.
Ability to work with multiple client campaigns simultaneously.

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