Digital Marketing Specialist

Job Description

A Digital Marketing Executive for an electrical transformer manufacturing company needs to be skilled in executing digital campaigns, managing online presence, and analyzing performance data to drive brand awareness and sales. This role requires a deep understanding of B2B marketing within the transformer industry and the ability to adapt strategies to different online platforms. Key Responsibilities: Strategy and Execution: Develop and implement digital marketing strategies aligned with overall business goals, including lead generation, brand building, and sales growth. Content Creation and Management: Create engaging and informative content for various digital channels (website, blog, social media, email) to showcase products and services. Social Media Management: Manage and optimize social media presence on platforms relevant to the transformer industry, including building a community and engaging with followers. SEO and Content Optimization: Conduct keyword research, optimize website content for search engines, and implement SEO best practices. Online Advertising: Plan, implement, and manage online advertising campaigns (e.g., Google Ads, social media ads) to drive traffic and conversions. Data Analysis and Reporting: Track and analyze digital marketing performance metrics using analytics tools (e.g., Google Analytics) to identify trends, optimize campaigns, and measure ROI. Website Management: Maintain and update the company website, ensuring a positive user experience and clear communication of product information. Email Marketing: Develop and execute email marketing campaigns to nurture leads, promote products, and engage with customers. · · Industry Research: Stay abreast of industry trends, competitor activities, and best practices in digital marketing for the transformer industry. · · Collaboration: Work closely with other departments, including sales, product development, and engineering, to ensure effective marketing strategies and alignment with business objectives. Required Skills and Qualifications: Experience: 1-3 years of experience in digital marketing, preferably with a focus on B2B or industrial products. · · Education: Diploma or professional certification in Marketing, Digital Marketing, or related fields. · · Technical Skills: Proficiency in Google Analytics, social media management tools, website platforms, and email marketing software. · · Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions. · · Communication Skills: Strong writing, verbal, and presentation skills. · · Knowledge of Transformer Industry: Familiarity with the transformer industry, its target audience, and key players. · · Adaptability: Ability to adapt to a fast-paced and ever-changing digital landscape. Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Day shift Work Location: In person