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Job Title: Digital Marketing Executive Experience Required: 4 Years Location: Kolkata Company: Weavers Web Solutions Private Limited Job Type: Full-time About Us: Weavers Web Solutions Pvt. Ltd. is a dynamic IT company specializing in web and mobile application development, UI/UX design, and digital marketing solutions. Our focus is on delivering innovative, scalable, and effective digital products and services to clients across the globe. Job Summary: We are looking for a passionate and results-driven Digital Marketing Executive with 4 years of hands-on experience in planning and executing digital marketing strategies. The ideal candidate should be able to drive traffic, improve brand awareness, and generate quality leads through various online channels. Key Responsibilities: Develop, implement, and manage digital marketing campaigns across Google Ads, Facebook, LinkedIn, Instagram, and other digital platforms. Optimize content for the website and social media platforms to drive traffic and engagement. Perform ongoing SEO (on-page and off-page) and SEM activities to improve search engine rankings. Monitor and analyze campaign performance, generate reports using tools like Google Analytics, and suggest data-driven improvements. Manage email marketing campaigns, automation tools, and newsletters. Collaborate with design and development teams to align content and campaigns with overall branding. Stay up to date with the latest trends and technologies in digital marketing. Manage social media accounts and engage with online audiences to enhance brand visibility. Handle lead generation strategies and contribute to the overall sales funnel. Requirements: Minimum 4 years of experience in Digital Marketing. Proven experience with SEO/SEM, Google Ads, Meta Ads, and other PPC campaigns. Hands-on experience with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Mailchimp, Canva, etc. Strong knowledge of social media platforms and digital marketing best practices. Excellent communication skills (written and verbal). Ability to work independently and in a team-oriented, fast-paced environment. Bachelor's degree in Marketing, Communications, or a related field preferred. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Health insurance Paid sick time Provident Fund Schedule: Day shift Fixed shift Monday to Friday Work Location: In person
