Digital Marketing Specialist

Job Description

Company Description Vision Diagnostic (I) Pvt. Ltd. is a leading diagnostic and biotechnology company headquartered in New Delhi, India. With over 20 years of experience, Vision Diagnostic serves Biotechnology, Pharmaceuticals, Diagnostics, Life Sciences, and Research sectors. Despite being a mid-sized organization, it boasts a robust product portfolio supplying to medical colleges, research institutes, diagnostic laboratories, and hospitals across India. The company employs over 250 skilled professionals and operates a nationwide distribution network, ensuring seamless coverage and support for healthcare and research capabilities. Role Description This is a full-time on-site role for a Digital Marketing Specialist located in Delhi, India. The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company and its products. Day-to-day tasks include creating content for social media, enhancing online presence, analyzing data to measure campaign success, managing SEO for increased website traffic, and collaborating with the sales and product teams to ensure alignment on marketing strategies. Qualifications Experience in Digital Marketing, including SEO, SEM, and social media marketing Skills in Content Creation, Copywriting, and Graphic Design for digital platforms Strong Analytical skills and experience with web analytics tools like Google Analytics Knowledge of Email Marketing and Marketing Automation tools Excellent communication and organizational skills Bachelor's degree in Marketing, Business, or a related field Experience in the healthcare or biotechnology industry is a plus Ability to work independently and as part of a team Show more Show less