Digital Marketing Specialist

About Us

UPSC GUIDE is India’s trusted UPSC & State Services preparation platform with 1M+ students. We offer high-quality online & offline coaching, mentorship programs, and officer-led guidance sessions. We are expanding our digital marketing team to strengthen our presence across India.

Job Location: Sadashiv Peth, Pune

Key Responsibilities

1. Performance Marketing

• Plan, execute, and optimize

  Meta Ads

  &

  Google Ads

  campaigns.
• Monitor daily budgets, ROI, CPL, and overall campaign performance.
• Run targeted campaigns for UPSC, MPSC, and other state services aspirants.

2. SEO & Website Management

• Perform

  keyword research

  , on-page & off-page SEO.
• Optimize website pages for rankings and lead generation.
• Coordinate with content writers for blogs, landing pages, and articles.

3. Social Media Marketing

• Manage Instagram, Facebook, YouTube, LinkedIn, and Telegram channels.
• Create & execute monthly content calendars.
• Track social media growth, reels, and engagement metrics.

4. Analytics & Reporting

• Use

  Google Analytics

  ,

  Search Console

  , Meta dashboards, and CRM data.
• Generate weekly & monthly performance reports.
• Evaluate campaign effectiveness and suggest improvements.

5. Brand & Content Support

• Work with design and content teams for creatives, videos, and banners.
• Ensure brand consistency across all digital channels.
• Support digital promotions of batches, mentorship programs, and webinars.

Required Skills

• Strong understanding of

  UPSC, MPSC, and state services exams

  (mandatory).
• Hands-on experience with:
• Meta Ads
• Google Ads
• SEO (on-page & off-page)
• Google Analytics
• Social Media Marketing
• Good communication and coordination skills.
• Ability to multitask and handle fast-paced campaign requirements.

Eligibility

• 1–3 years

  of experience in digital marketing (education domain preferred).
• Graduate/Postgraduate in Marketing, Mass Communication, or related fields.
• Prior experience working with an Ed-Tech or coaching institute is highly preferred.