Digital Marketing Specialist

We’re on the lookout for a Digital Marketing Specialist who can plan, execute, and optimize data-driven campaigns that fuel business growth. This role demands a strong command over on-page and off-page SEO techniques, combined with hands-on expertise in running and scaling Google Ads and Meta Ads (Facebook & Instagram).

If you’re passionate about performance marketing and know how to generate real results across multiple digital channels — we want to hear from you.

What You’ll Do

• Plan and execute 360-degree digital marketing campaigns across paid (Google Ads, Meta Ads), owned (website, email, WhatsApp), and earned (SEO) channels.
• Design and implement comprehensive SEO strategies (on-page and off-page) to boost organic traffic, search engine rankings, and overall online visibility.
• Run, monitor, and optimize Google Ads (Search, Display) and Meta Ads (Facebook, Instagram) for lead generation, customer acquisition, and ROI.
• Develop, manage, and grow social media presence across platforms like Facebook, Instagram, YouTube, and LinkedIn.
• Collaborate with design and content teams to produce engaging digital creatives — banners, reels, videos, emailers — that align with marketing goals.
• Handle email, SMS, and WhatsApp marketing — from segmentation to campaign execution and performance analysis.
• Analyze and report campaign performance using tools like Google Analytics, Google Search Console, Meta Business Suite, and internal dashboards.
• Manage and optimize Google My Business listings (setup, location accuracy, keyword optimization).
• Continuously track digital trends, competitor activity, and new tools to improve campaigns and stay ahead.

Who You Are

• Strong understanding of SEO best practices — both technical/on-page (site structure, meta tags, content optimization) and off-page (link-building, citations, outreach).
• Proven experience in managing Google Ads (Search, Display) and Meta Ads (Facebook/Instagram) campaigns with measurable results.
• Data-driven mindset with the ability to interpret performance metrics and translate them into actionable strategies.
• Creative, collaborative, and always eager to experiment and improve.

Job Types: Full-time, Fresher

Benefits:

• Paid sick time

Schedule:

• Morning shift

Supplemental Pay:

• Overtime pay

Work Location: In person

Application Deadline: 13/07/2025
Expected Start Date: 14/07/2025