Digital Marketing Specialist

Job Description

Key Responsibilities: Develop and implement effective digital marketing strategies across various channels including Google Ads and Meta Ads. Optimize website content and structure for SEO to improve organic search rankings and drive traffic. Manage and enhance our Shopify store, ensuring a seamless user experience and effective product listings. Conduct market research and analyze trends to identify new opportunities for growth. Monitor and report on performance metrics, adjusting strategies as needed to meet KPIs. Collaborate with cross-functional teams to create engaging content and campaigns that resonate with our target audience. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Qualifications: Bachelor’s degree in Marketing, Business, or a related field. Proven experience in digital marketing, with a strong focus on SEO, Google Ads, and Meta Ads. Proficiency in Shopify and e-commerce best practices. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and organizational skills. Ability to work independently and as part of a team in a fast-paced environment. Preferred Skills: Familiarity with email marketing platforms and social media management tools. Knowledge of content management systems (CMS) and basic HTML/CSS is a plus. What We Offer: Competitive salary and benefits package. Opportunities for professional development and growth. A dynamic and supportive work environment. Job Type: Full-time Pay: ₹20,000.00 - ₹35,000.00 per month Schedule: Morning shift Supplemental Pay: Commission pay Performance bonus Work Location: In person