Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Goregaon East
Job Type: [Full-time]
Experience: 5+ years in digital marketing

Job Overview:

We are looking for a results-driven Digital Marketing Specialist to join our growing e-commerce team. The ideal candidate should have proven experience in managing and optimizing Amazon ad campaigns, analyzing ROAS (Return on Ad Spend), ACOS (Advertising Cost of Sales), and executing data-driven strategies to drive sales and profitability.

Key Responsibilities:

• Track, monitor, and report campaign performance metrics including ROAS, ACOS, CTR, CPC, and conversion rates
• Analyze data to identify trends, insights, and opportunities to improve ad performance
• Develop and implement strategies to scale campaigns, reduce ACOS, and maximize ROI
• Collaborate with the product, content, and sales teams to align marketing goals and messaging
• Run regular performance audits and make data-backed recommendations for continuous growth
• Stay updated with Amazon ad platform changes, industry best practices, and competitor strategies
• Manage ad budgets effectively to ensure profitability and scalability

Qualifications:

• Strong understanding of ROAS, ACOS, and how to optimize for them
• Familiarity with keyword research tools, bid optimization strategies, and competitor analysis
• Proficient in Excel/Google Sheets and analytics platforms (e.g., Amazon Advertising Console,Flipkart,)
• Excellent analytical skills and attention to detail
• Strong communication and project management skills

Preferred Skills:

• Experience with other marketplaces (e.g., Walmart, eBay, Flipkart)
• Knowledge of DSP campaigns, Google Ads, Meta Ads is a plus

Job Type: Full-time

Pay: ₹400,000.00 - ₹900,000.00 per year

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Application Question(s):

• Where do you Stay ?
• What is your current ctc ?
• What is your expected ctc ?
• What is your notice period ?

Work Location: In person