Digital Marketing Specialist

About the Role

We are looking for a creative, energetic, and hands-on Social Media Intern who can take complete ownership of our brand’s digital presence. The ideal candidate will be someone who can conceptualize, create, and publish engaging content across all social media platforms, while maintaining a consistent and appealing brand voice for our salon and e-commerce brand.

Key Responsibilities

• Content Creation:
• Capture high-quality photos and videos of salon services, products, customer experiences, and behind-the-scenes moments.
• Ideate and execute trending Reels, Stories, and Posts for platforms like Instagram, Facebook, YouTube Shorts, and more.
• Write creative captions, hashtags, and copy aligned with brand tone and marketing campaigns.
• Editing & Design:
• Edit videos and photos using tools such as Canva, CapCut, Lightroom, or Premiere Pro.
• Ensure all content is visually appealing, on-brand, and optimized for each platform.
• Social Media Management:
• Handle daily posting, engagement, and responses on all platforms.
• Schedule and plan posts using social media management tools.
• Track insights, reach, and engagement metrics to analyze performance.
• Brand Building:
• Develop and grow a consistent online identity for the salon and e-commerce website.
• Stay updated with the latest social media trends, challenges, and algorithms.
• Collaborate with the creative, marketing, and salon teams to drive content ideas and campaigns.

Requirements

• Passionate about social media, fashion, beauty, and lifestyle.
• Strong understanding of platforms like Instagram, Facebook, YouTube, and Pinterest.
• Basic skills in photography, videography, and editing.
• Excellent communication skills and a creative storytelling mindset.
• Ability to work independently, take initiative, and manage multiple tasks.
• Preferred: Experience with content creation tools like Canva, Adobe Suite, CapCut, or Lightroom.

What You’ll Gain

• Hands-on experience managing real brand accounts and content calendars.
• Exposure to marketing strategy, influencer collaborations, and brand campaigns.
• Opportunity to convert to a full-time role based on performance.
• Learn directly from senior marketing professionals in a fast-growing brand.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Commuter assistance
• Flexible schedule
• Work from home

Work Location: In person