Digital Marketing Specialist

Company Description

Salary4sure is dedicated to supporting salaried professionals who are unable to obtain financial assistance from traditional banks. As part of PAWANSUT HOLDINGS LIMITED, an established NBFC listed with the RBI, we utilize advanced financial technology to simplify the personal loan process. Our team offers personalized support and fast loan solutions to meet your unique needs, whether for medical emergencies or personal plans. Join us in making your financial goals a reality!

Role Description

💼 Digital Marketing Executive – Salary4Sure

📍 Location: Panchsheel, New Delhi (On-site)

🕒 Working Days: Monday to Saturday | 10:00 AM – 6:30 PM

Role Overview

We are looking for an experienced and dynamic Digital Marketeer who can plan, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate is results-oriented, analytical, and capable of driving measurable growth in leads, engagement, and conversions.

Key Responsibilities

• Plan, execute, and manage Google Ads (SEO & SEM) and Meta Ads campaigns to drive qualified leads and conversions.
• Develop and manage lead generation and retargeting campaigns to maximize ROI.
• Create, manage, and optimize ad creatives and landing pages.
• Maintain and execute a social media calendar to enhance brand visibility and engagement.
• Collaborate with tech and business teams to align marketing initiatives with company goals.
• Use Microsoft and Google tools (Analytics, Sheets, Docs, etc.) for reporting and performance tracking.
• Utilize design tools like Canva and Figma for campaign creatives.
• Analyze campaign performance data and provide actionable insights to improve efficiency.
• Foster a culture of creativity, accountability, and innovation within the marketing function.
• Prepare and share periodic performance reports with leadership.

Requirements

• Minimum 2 years of hands-on experience in digital marketing, including running paid campaigns (Google & Meta).
• Strong understanding of SEO, SEM, analytics, and digital marketing strategies.
• Proficiency in Canva, Figma, Google Workspace, and Microsoft Office.
• Excellent communication and interpersonal skills.
• Proven ability to work cross-functionally and deliver results within deadlines.
• Strong analytical mindset and a data-driven approach to problem-solving.
• Must be available for on-site work (no work from home).

Why Join Us?

Opportunity to work with a growing fintech brand.

Collaborative and performance-driven work culture.

Exposure to the full spectrum of digital marketing activities.

📩 Interested candidates can apply via LinkedIn or send their CV to [insert HR email/contact link].