Digital Marketing Specialist

Company Description

Primea Biz Consultancy is a global leader in software solutions and business consulting services, headquartered in India. Serving a diverse range of industries, we empower businesses – from startups to enterprises – with innovative technology and strategic expertise. Our key offerings include software development, ERP systems, HMS/HIS, digital marketing strategies, and business process consulting. With a client-first approach, we focus on delivering scalable, secure, and impactful solutions. Our mission is to align technology with business visions, driving agility, efficiency, and sustainable growth for our clients.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist based in Panipat. The Digital Marketing Specialist will manage and execute digital marketing campaigns, design creative digital strategies, analyze web traffic, and optimize online marketing efforts to enhance company reach and drive results. Responsibilities include managing social media channels, coordinating marketing content, and generating actionable insights through web analytics to improve performance and user engagement.

Qualifications

• Proficiency in Digital Marketing and Online Marketing strategies
• Experience in Social Media Marketing and effective use of various platforms
• Knowledge of Web Analytics and the ability to assess campaign performance
• Strong Communication skills, both verbal and written
• Proficiency with digital marketing tools and platforms
• Ability to work collaboratively with creative teams
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Prior experience in a similar role or related marketing position is a plus