Digital Marketing Specialist - Performance Marketer

Company Description

Eskimo Advertising Factory, established in 2007, specializes in the production of Ad Films, Corporate Films, Branding, and Digital Marketing services. With a creative team dedicated to delivering innovative solutions, Eskimo Advertising Factory has significantly impacted clients' brands. Our "Need of the Hour" approach ensures practical solutions are delivered within time and budget constraints, providing clients with the best value. Located in Chennai, our agency prides itself on adding simplicity to sophistication, ensuring client satisfaction.

Role Description

Digital Marketing Specialist - Performance Marketer

In addition, are you someone who can multitask and manage multiple client social media accounts?  If so, you might be the perfect fit for our team.

Key Responsibilities:

Account Creation

·      All Digital Platforms Account Creation (Facebook page, Instagram profile, Twitter page, Pinterest Page)

·      Facebook business manager account creation & Complete setup 

·      Google ad account creation

·      GMB profile creation and management

·      Youtube channel creation

·      LinkedIn account and company page creation

·      Content calendar creation

·      Blog Topics creation

·      Blog Keywords researching

·      Quora Account creation

·      Quora topics framing

Auditing

·      Social platform accounts auditing

·      Website Auditing - Performance and Content

·      On and Off Page SEO auditing

Integrations

·      Meta Pixel Integration 

·      Google Analytics Integration

·      GTM Integration

·      Search Console Integration 

·      Integration troubleshooting

·      ecommerce Events creation in GTM

·      CRM Integration (to Meta, Website, WA)

·      WA API Integration

·      Meta and WA Integration (Paid Third Party tools)

·      Zoho Campaigns Integration (other platforms if any)

·      eCommerce email Integration

·      Merchanter Integration (Website & Merchant Center)

·      Catalogue in Meta

Campaigning Works

·      Google Ads Creation and Optimization (Search, Display, Pmax, Demand Gen, Video ads, App Installs - Sales, Lead Gen, Website Traffic, Awareness, Engagement - Local Ads)

·      Meta Ads Creation and Optimization (Awareness, Traffic, Engagement, Store location ads, Lead Generation, Sales (ecommerce), CTWA, Facebook followers, IG profile visits, App Installs and Visits)

·      Meta Retargeting Ads

·      Meta Custom Audience creation

·      Meta Store Location sets creation

·      Meta CBO & ABO

·      Twitter ads (All Objective)8LinkedIn Ads (All Objective)

·      Third Party Channel Advertising (Hot star Ads, True caller Ads, Share chat Ads

·      WA Broadcasting

·      Email Campaigning (Template creation)

·      Email follow-ups creation

·      SMS Broadcasting

Updates and Analytics Checks:

·      Google Analytics check and optimization

·      Leads Update from Meta and Google - all streams

·      Leads update from WA

·      Search console check and optimization

·      Campaign performance check and optimization

·      social media optimization (Cover pic, BIO, strategy works) - compatible to channels

·      On Page Optimization

·      Off Page Optimization

Strategy Creation

·      New Brand Strategy Creation

·      Growth Strategy Creation

·      Channel based Strategy Creation

·      Offline marketing strategy creation

·      Performance report creation

·      Budget Creation based on CPL and CPA

Others

·      Task Management tools

·      Google Workspace usage

·      Website creation and Optimization Ideas.

·      Blog publishing Ideas

·      SOP creation

·      Wikipedia Account creation

·      SEO updating in backend

·      Schema Updating

How to Apply:

If you're ready to bring yourself to the next level and be part of a dynamic team, we'd love to hear from you! Send your resume and portfolio to "hr@eskimoadvertisingfactory.com" or apply via this job posting.

To know more about us:

• https://eskimostudios.com/