Digital Marketing Specialist

Overview
We are seeking a talented and motivated Digital Marketer to join our dynamic team. The ideal candidate will have a strong background in various digital marketing strategies, including SEO, email marketing, and social media management. This role requires excellent communication skills, analytical abilities, and a passion for driving results in a B2B environment. You will be responsible for managing projects from conception to execution while collaborating with cross-functional teams to enhance our online presence and engage our target audience.

Duties

• Develop and implement effective digital marketing strategies to increase brand awareness and drive traffic.
• Conduct keyword research and optimise website content for SEO to improve search engine rankings.
• Manage Google Ads campaigns, analysing performance metrics and making data-driven adjustments.
• Create engaging copy for various platforms including websites, emails, and social media channels.
• Oversee social media management, crafting posts that resonate with our audience and encourage engagement.
• Utilise Google Analytics to track website performance, providing insights for continuous improvement.
• Collaborate with the design team using Adobe Photoshop to create visually appealing marketing materials.
• Coordinate email marketing campaigns, ensuring effective segmentation and targeting of audiences.
• Lead project management efforts, ensuring timely delivery of marketing initiatives while maintaining high-quality standards.
• Maintain organised records of all marketing activities using Microsoft Excel and PowerPoint for reporting purposes.

Requirements

• Proven experience in digital marketing with a strong understanding of B2B marketing principles.
• Proficiency in SEO techniques and tools, as well as experience with Google Ads.
• Excellent copywriting skills with the ability to create compelling content across various formats.
• Strong analytical skills with experience in Google Analytics and data interpretation.
• Familiarity with WordPress for website management and content updates.
• Solid project management skills with the ability to lead teams effectively.
• Exceptional communication skills in English, both written and verbal.
• Proficient in Microsoft Office applications including Excel and PowerPoint.
• Strong organisational skills with the ability to manage multiple projects simultaneously while adhering to deadlines.
• A background in IT is advantageous but not essential.
• Demonstrated time management abilities to prioritise tasks effectively. If you are passionate about digital marketing and eager to make an impact within a collaborative environment, we encourage you to apply.

Job Type: Part-time

Pay: ₹6,000.00 - ₹8,000.00 per month

Expected hours: 3 – 5 per week

Benefits:

• Work from home

Work Location: In person