Digital Marketing Specialist

2 - 4 years

2 - 3 Lacs

Posted:6 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are seeking a highly motivated and creative Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company’s products and services. You will play a key role in enhancing brand awareness, driving website traffic, and generating leads.

Key Responsibilities

  • Develop, plan, and execute digital marketing strategies across multiple channels (SEO, SEM, email, social media, content marketing, etc.).
  • Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
  • Conduct keyword research and implement SEO best practices to improve search engine rankings.
  • Create engaging and high-quality content (blogs, posts, newsletters, ads, etc.).
  • Monitor and analyze performance metrics, prepare reports, and provide insights for improvement.
  • Collaborate with designers, developers, and other team members to ensure consistent brand messaging.
  • Stay up to date with the latest digital marketing trends, tools, and best practices.

Qualifications & Skills

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Proven experience (2–4 years) as a Digital Marketing Specialist or similar role.
  • Strong knowledge of SEO, SEM, Google Analytics, and paid advertising platforms.
  • Hands-on experience with social media management and email marketing tools.
  • Creative thinking with excellent communication and copywriting skills.
  • Ability to analyze data, identify trends, and make data-driven decisions.
  • Familiarity with design tools (Canva, Photoshop, or similar) is a plus.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

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