Digital Marketing Specialist

Job Description: Digital Marketing Specialist

Company: Mecatredz Softwares and Innovations Pvt Ltd
Location: [Insert Location, e.g., Lucknow, Uttar Pradesh]
Employment Type: Full-time

About Us

Mecatredz Softwares and Innovations Pvt Ltd is a growing technology-driven company focused on delivering innovative IT solutions, training, and digital transformation services. We aim to empower businesses and individuals with cutting-edge technologies in software development, AI, IoT, and digital solutions.

Position Overview

We are seeking a Digital Marketing Specialist who will be responsible for planning, implementing, and managing our digital marketing strategies. The candidate will play a key role in building the company’s online presence, driving engagement, and generating leads to support business growth.

Key Responsibilities

• Develop, execute, and monitor digital marketing campaigns across various channels (SEO, SEM, social media, email, content, paid ads).
• Manage and optimize company websites, landing pages, and digital assets for better visibility and user engagement.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Plan and execute social media strategies to build brand awareness and increase followers on platforms like Facebook, LinkedIn, Instagram, and Twitter.
• Create engaging content (blogs, posts, infographics, videos) aligned with marketing goals.
• Manage paid ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads) and optimize ROI.
• Monitor and analyze performance metrics (traffic, conversions, CTR, leads) using tools like Google Analytics and prepare regular reports.
• Collaborate with sales and product teams to design marketing strategies that align with business objectives.
• Stay updated with the latest digital marketing trends, technologies, and best practices.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, IT, or related field.
• Proven experience (2–4 years) as a Digital Marketing Specialist or similar role.
• Strong knowledge of SEO, SEM, Google Ads, social media marketing, and email campaigns.
• Hands-on experience with digital tools such as Google Analytics, Search Console, WordPress, and social media management tools.
• Creative mindset with excellent communication and content-writing skills.
• Ability to analyze data and derive actionable insights.
• Knowledge of graphic design/video editing tools (Canva, Photoshop, Premiere Pro) is a plus.

What We Offer

• Competitive salary package.
• Opportunity to work on innovative projects in IT, AI, and IoT domains.
• Growth-oriented and collaborative work environment.
• Learning and upskilling opportunities through company-led initiatives.

Job Type: Full-time

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person