Digital Marketing Specialist

Job Description: Digital Marketing Specialist

Location: Hyderabad

Job Type: Full-timeExperience Required: Minimum 5 years

CTC: 4- 6LPA (Depends on Previous CTC)

About the Role

We are seeking an experienced Digital Marketing Specialist with a proven track record in SEO (Web & App), paid ads, and overall digital strategy. The ideal candidate will manage end-to-end digital marketing activities, optimise for search visibility, run performance campaigns, and contribute to brand growth in the Indian and international markets.

Key Responsibilities

SEO & App Store Optimisation (ASO)

• Develop and execute SEO strategies to improve organic rankings, traffic, and conversions.

• Perform keyword research, competitor analysis, and backlink strategies.

• Optimise website structure, on-page SEO, technical SEO, schema markup, and content.

• Manage App Store Optimisation (ASO) for iOS & Android apps – keyword ranking, app descriptions, creatives, reviews & ratings management.

Performance Marketing & Ads

• Plan, execute, and optimise paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.

• Monitor ROI, CPC, CPA, and overall campaign performance.

• Retargeting and remarketing strategy execution.

Content & Social Media

• Collaborate with content writers/designers to create SEO-friendly and engaging digital content.

• Develop and implement social media marketing strategies across platforms.

• Manage brand consistency and engagement campaigns.

Analytics & Reporting

• Use Google Analytics, Search Console, Firebase, and app analytics tools for performance tracking.

• Prepare monthly/weekly reports highlighting performance, insights, and recommendations.

• Stay updated with industry trends, algorithm updates, and best practices.

Requirements

• 5+ years of hands-on experience in SEO, ASO, SEM/PPC, and performance marketing.

• Proven success in ranking apps & websites in competitive niches.

• Strong knowledge of Google Ads, Meta Ads, UAC (Universal App Campaigns), and remarketing strategies.

• Proficiency in tools like SEMrush, Ahrefs, Screaming Frog, App Annie, Google Analytics, Google Tag Manager, Search Console.

• Strong analytical mindset with data-driven decision-making ability.

• Excellent communication and project management skills.

Nice-to-Have Skills

• Experience with email marketing automation (e.g., Mailchimp, HubSpot).

• Knowledge of affiliate marketing and influencer collaborations.

• Familiarity with WordPress, Shopify, or app CMS.

• Basic knowledge of HTML/CSS for SEO fixes.

What We Offer

• Competitive salary based on experience.

• Opportunity to lead digital growth campaigns for web & mobile apps.

• Exposure to both Indian & international markets.

• A collaborative and growth-driven work culture.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹60,000.00 per month

Work Location: In person