Isign Tech

Job Description: Digital Marketing Specialist Location: Hyderabad Job Type: Full-time Experience Required: Minimum 5 years CTC : 4- 6LPA (Depends on Previous CTC) About the Role We are seeking an experienced Digital Marketing Specialist with a proven track record in SEO (Web & App), paid ads, and overall digital strategy. The ideal candidate will manage end-to-end digital marketing activities, optimise for search visibility, run performance campaigns, and contribute to brand growth in the Indian and international markets. Key Responsibilities SEO & App Store Optimisation (ASO) Develop and execute SEO strategies to improve organic rankings, traffic, and conversions. Perform keyword research, competitor analysis, and backlink strategies. Optimise website structure, on-page SEO, technical SEO, schema markup, and content. Manage App Store Optimisation (ASO) for iOS & Android apps – keyword ranking, app descriptions, creatives, reviews & ratings management. Performance Marketing & Ads Plan, execute, and optimise paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms. Monitor ROI, CPC, CPA, and overall campaign performance. Retargeting and remarketing strategy execution. Content & Social Media Collaborate with content writers/designers to create SEO-friendly and engaging digital content. Develop and implement social media marketing strategies across platforms. Manage brand consistency and engagement campaigns. Analytics & Reporting Use Google Analytics, Search Console, Firebase, and app analytics tools for performance tracking. Prepare monthly/weekly reports highlighting performance, insights, and recommendations. Stay updated with industry trends, algorithm updates, and best practices. Requirements 5+ years of hands-on experience in SEO, ASO, SEM/PPC, and performance marketing. Proven success in ranking apps & websites in competitive niches. Strong knowledge of Google Ads, Meta Ads, UAC (Universal App Campaigns), and remarketing strategies. Proficiency in tools like SEMrush, Ahrefs, Screaming Frog, App Annie, Google Analytics, Google Tag Manager, Search Console . Strong analytical mindset with data-driven decision-making ability. Excellent communication and project management skills. Nice-to-Have Skills Experience with email marketing automation (e.g., Mailchimp, HubSpot). Knowledge of affiliate marketing and influencer collaborations. Familiarity with WordPress, Shopify, or app CMS. Basic knowledge of HTML/CSS for SEO fixes. What We Offer Competitive salary based on experience. Opportunity to lead digital growth campaigns for web & mobile apps. Exposure to both Indian & international markets. A collaborative and growth-driven work culture. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹60,000.00 per month Work Location: In person