Digital Marketing Specialist / Instructor

Skillopt Academy is a leading professional training institute under Ambalan Ventures, focused on empowering students with industry-relevant skills in Digital Marketing, Graphic Designing, and Python Development.

We are seeking a passionate and result-driven Digital Marketing Specialist / Instructor to join our growing team. This role blends hands-on marketing expertise with teaching excellence, where you’ll manage real-world marketing projects and mentor aspiring digital marketers.

Key Responsibilities:Marketing, Social Media & Business Development:

• Develop and implement result-oriented digital marketing strategies across multiple platforms to enhance Skillopt Academy's and other internal brands visibility and student enrollment.
• Plan, manage, and optimize paid advertising campaigns (Meta Ads, Google Ads, etc.) ensuring measurable outcomes and ROI.
• Create and manage social media marketing campaigns — building engaging content, maintaining brand consistency, and growing our online presence.
• Conduct SEO, content marketing, and email marketing activities to boost organic traffic and lead generation.
• Perform market research and competitor analysis to identify trends, growth opportunities, and audience insights.
• Drive business development initiatives through digital outreach, partnerships, collaborations, and influencer marketing.
• Coordinate with internal teams to ensure alignment between marketing efforts and business goals.
• Track campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and prepare monthly performance reports.
• Actively contribute creative ideas for marketing campaigns, webinars, and promotional events to attract students and build brand credibility.

Instructional Responsibilities:

• Conduct engaging classes and workshops on Digital Marketing, covering modules such as SEO, SEM, Social Media Marketing, Google Ads, Meta Ads, Email Marketing, and Analytics.
• Mentor students on live projects, helping them gain practical exposure and confidence.
• Design, update, and deliver course materials, assignments, and assessments aligned with industry trends.
• Evaluate student progress and provide personalized guidance for skill development.
• Stay updated with the latest marketing tools, AI trends, and digital strategies to enhance curriculum quality.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of experience in Digital Marketing, Social Media Management, or Business Development.
• Proven expertise in Meta Ads, Google Ads, SEO, and content strategy.
• Strong analytical skills and familiarity with marketing analytics tools.
• Excellent communication, presentation, and mentoring abilities.
• Passion for teaching and sharing real-world marketing knowledge.

Preferred Skills:

• Proficiency in Canva, Adobe Creative Suite, or similar tools.
• Knowledge of CRM and automation tools.
• Certifications from Google, Meta, or HubSpot (preferred).
• Experience in course creation or online training.

What We Offer:

• Competitive salary with performance-based incentives.
• Opportunity to work on real-world marketing projects while shaping future digital professionals.
• A collaborative, creative, and growth-oriented environment.
• Recognition for both marketing success and educational impact.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person