Skillopt

Skillopt Academy is a leading professional training institute under Ambalan Ventures , focused on empowering students with industry-relevant skills in Digital Marketing, Graphic Designing, and Python Development . We are seeking a passionate and result-driven Digital Marketing Specialist / Instructor to join our growing team. This role blends hands-on marketing expertise with teaching excellence , where you’ll manage real-world marketing projects and mentor aspiring digital marketers. Key Responsibilities: Marketing, Social Media & Business Development: Develop and implement result-oriented digital marketing strategies across multiple platforms to enhance Skillopt Academy's and other internal brands visibility and student enrollment. Plan, manage, and optimize paid advertising campaigns (Meta Ads, Google Ads, etc.) ensuring measurable outcomes and ROI. Create and manage social media marketing campaigns — building engaging content, maintaining brand consistency, and growing our online presence. Conduct SEO, content marketing, and email marketing activities to boost organic traffic and lead generation. Perform market research and competitor analysis to identify trends, growth opportunities, and audience insights. Drive business development initiatives through digital outreach, partnerships, collaborations, and influencer marketing. Coordinate with internal teams to ensure alignment between marketing efforts and business goals. Track campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and prepare monthly performance reports. Actively contribute creative ideas for marketing campaigns, webinars, and promotional events to attract students and build brand credibility. Instructional Responsibilities: Conduct engaging classes and workshops on Digital Marketing , covering modules such as SEO, SEM, Social Media Marketing, Google Ads, Meta Ads, Email Marketing, and Analytics. Mentor students on live projects, helping them gain practical exposure and confidence. Design, update, and deliver course materials, assignments, and assessments aligned with industry trends. Evaluate student progress and provide personalized guidance for skill development. Stay updated with the latest marketing tools, AI trends, and digital strategies to enhance curriculum quality. Requirements: Bachelor’s degree in Marketing, Business, or a related field. Minimum 2 years of experience in Digital Marketing, Social Media Management, or Business Development . Proven expertise in Meta Ads, Google Ads, SEO, and content strategy . Strong analytical skills and familiarity with marketing analytics tools. Excellent communication, presentation, and mentoring abilities. Passion for teaching and sharing real-world marketing knowledge. Preferred Skills: Proficiency in Canva, Adobe Creative Suite, or similar tools. Knowledge of CRM and automation tools. Certifications from Google, Meta, or HubSpot (preferred). Experience in course creation or online training. What We Offer: Competitive salary with performance-based incentives. Opportunity to work on real-world marketing projects while shaping future digital professionals. A collaborative, creative, and growth-oriented environment. Recognition for both marketing success and educational impact .