Digital Marketing Specialist

We are seeking a results-driven and creative Digital Marketing Specialist to develop, implement, track, and optimize digital marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital campaigns from concept to execution.

Key Responsibilities:

• Plan and execute all digital marketing campaigns, including SEO/SEM/SMM, email marketing, social media, and display advertising.
• Create engaging content and manage publishing across platforms (Facebook, Instagram, LinkedIn, Google Ads, etc.).
• Measure and report on the performance of all digital campaigns and assess against KPIs (ROI and conversion goals).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Perform ongoing keyword discovery, expansion, and optimization for search campaigns.
• Utilize A/B testing and other optimization techniques for ad copies, landing pages, and email campaigns.
• Manage marketing automation tools and CRM systems to drive lead generation and customer engagement.
• Stay updated with the latest digital trends, tools, and technologies.

Requirements:

• 2–5 years of experience in digital marketing or a similar role.
• Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC platforms.
• Proficiency in SEO/SEM, Google Analytics, and marketing automation tools (e.g., Mailchimp).
• Knowledge of HTML/CSS is a plus but not required.
• Strong analytical skills and data-driven thinking.
• Excellent verbal and written communication skills.
• Creative mindset with attention to detail.

Preferred Skills:

• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
• Familiarity with video marketing, influencer outreach, or affiliate programs.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule

Schedule:

• Day shift

Work Location: In person

Expected Start Date: 07/07/2025