Digital Marketing Specialist

Job Title: Digital Marketing Executive
Experience: 2–5 years
Location: Dubai

Employment Type: Full-time
Department: Marketing

Reporting To: Marketing Manager

Role Summary

We are looking for a creative, data-driven Digital Marketing Executive to plan, execute, and optimize online marketing campaigns across multiple digital platforms. The ideal candidate should have hands-on experience in SEO, social media, paid ads, content creation, and analytics.

Key Responsibilities

· Assist in planning and executing digital campaigns across platforms such as Facebook, Instagram, YouTube, Google Ads, and LinkedIn.

· Create and manage content calendars, coordinate with design teams, and publish content regularly.

· Monitor and optimize social media performance, engagement, and audience growth.

· Support SEO/SEM activities, keyword research, and website traffic optimization.

· Work on email marketing campaigns, newsletters, and automation workflows.

· Manage analytics and reporting using tools like Google Analytics, Meta Business Suite, and others.

· Coordinate with creative, production, and editorial teams for campaign alignment.

· Track social media trends, competitor activities, and emerging digital tools.

· Support influencer outreach and collaboration activities when required.

· Maintain brand communication guidelines across all digital channels.

Required Qualifications & Skills

· Bachelor’s degree in Marketing, Digital Media, Communications, or related field.

· 2–5 years of digital marketing experience.

· Experience with Google Ads, Meta Ads Manager, and SEO tools.

· Knowledge of social media scheduling tools.

· Strong understanding of GA4 and reporting dashboards.

· Basic design skills (Canva/Photoshop preferred).

· Strong communication and analytical skills.

Education

· UG: Any Graduate

· PG: MBA/PGDM in Any Specialization

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Food provided
• Health insurance
• Paid sick time
• Work from home

Work Location: In person