Digital Marketing Specialist

2 - 4 years

2 - 5 Lacs

Posted:20 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Send your updated CV to chawi_choudhary@jcbl.com

Contact: 6283263585

Working Days: 6 Days a Week

Key Responsibilities:

Search Engine Optimization (SEO):

Conduct in-depth keyword research, optimize website content, build backlinks, and monitor organic performance. Stay updated with SEO trends and Google algorithm changes.

Social Media Optimization (SMO):

Manage company presence across platforms (Facebook, Instagram, LinkedIn, Twitter), create engaging content, and run targeted social media ad campaigns.

Paid Advertising:

Plan and execute campaigns on Google Ads, Meta Ads, and LinkedIn Ads. Optimize bids, manage budgets, and perform A/B testing of ad creatives.

Analytics & Reporting:

Use Google Analytics and other tools to track traffic, engagement, and ROI. Generate performance reports and actionable insights.

Content Marketing:

Assist in creating blogs, short videos, and other digital content aligned with campaign goals.

Collaboration:

Work closely with internal design and content teams for effective campaign execution.

Innovation:

Stay current with emerging digital tools and trends; familiarity with AI generative tools (ChatGPT, Google Gemini, etc.) is a plus.

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