Digital Marketing Specialist

Role Overview
We are looking for a Digital Marketing Executive with a strong focus on lead generation to create, implement, and optimize digital marketing campaigns aimed at generating qualified leads. This role will be responsible for managing paid and organic social media campaigns, analyzing performance data, and leveraging the power of social platforms to attract, nurture, and convert leads for the business.

Key Responsibilities:

• Lead Generation Strategy & Campaign Management
• Develop and execute lead generation strategies across key social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Create targeted campaigns to generate, nurture, and convert leads from various sources (organic posts, paid ads, retargeting campaigns).
• Optimize campaign performance and lead quality, ensuring alignment with overall business and sales goals.
• Content Creation & Management
• Work closely with the content team to develop engaging posts, graphics, videos, and copy that resonate with target audiences and drive conversions.
• Ensure consistent branding, messaging, and tone across all social media channels.
• Monitor trends and competitor activity to stay ahead of industry best practices and identify new lead generation opportunities.
• Paid Social Media Advertising
• Manage paid advertising campaigns on platforms like Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Conduct audience segmentation, bidding strategies, and A/B testing to maximize ROI and achieve lead generation goals.
• Regularly analyze and optimize ad performance and suggest improvements.
• Analytics & Reporting
• Track, measure, and report on the performance of all digital marketing campaigns, using tools like Google Analytics, Facebook Insights, and other platform analytics.
• Monitor KPIs such as conversion rates, cost per lead (CPL), return on ad spend (ROAS), click-through rates (CTR), etc., and adjust strategies accordingly.
• Provide regular reports to senior management, highlighting key insights and recommendations.
• Lead Nurturing & CRM Integration
• Implement lead nurturing tactics through social media funnels, email follow-ups, and remarketing strategies.
• Integrate lead generation efforts with the company’s CRM system to ensure smooth tracking and conversion of leads into sales.
• Collaboration & Continuous Improvement
• Collaborate with the sales team to ensure smooth lead handover and follow-up processes.
• Stay updated on digital marketing trends and continuously test new techniques and technologies to improve lead generation effectiveness.
• Proactively suggest new initiatives or ideas that can improve lead generation and enhance the company’s online presence.

Key Skills and Qualifications:

• Experience:
• Proven experience in digital marketing, with a focus on lead generation (1-3 years preferred).
• Hands-on experience managing social media platforms (Facebook, Instagram, LinkedIn, etc.) and digital advertising tools (Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads).
• Technical Skills:
• Strong understanding of lead generation techniques, paid social media advertising, and organic strategies.
• Proficiency in social media management tools
• Experience with Google Analytics, Facebook Insights, and other analytics tools to track and analyze campaigns.
• Creative Skills:
• Strong copywriting and content creation skills, with an eye for engaging, high-converting posts.
• Ability to create and manage content calendars for social media posts and campaigns.
• Soft Skills:
• Strong communication and collaboration skills, with an ability to work across teams and with external partners.
• Analytical mindset with a focus on performance and results.
• Proactive, self-motivated, and able to handle multiple projects in a fast-paced environment.

Educational Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• Digital Marketing certifications (e.g., Google Ads, Facebook ) are a plus.

Job Type: Full-time

Pay: ₹17,000.00 - ₹25,000.00 per month

Experience:

• total work: 1 year (Preferred)

Work Location: In person