Digital Marketing Specialist

Overview Responsible for planning, executing, and optimizing online marketing activities to build brand visibility, generate leads, and grow engagement across all digital channels. Key Responsibilities • Develop and implement social media strategies across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms. • Create, edit, and schedule content including reels, posts, stories, thumbnails, and ad creatives. • Manage performance marketing campaigns on Meta, Google, and YouTube; track ROI and optimize regularly. • Monitor analytics, prepare weekly performance reports, and recommend improvements. • Handle CRM integration, lead nurturing flows, and automated messaging where required. • Coordinate with the sales and content teams for smooth campaign execution. • Stay updated on platform trends, algorithm changes, and competitive activities. • Manage community interactions, respond to comments, and maintain brand voice consistency. Required Skills & Experience • Proven experience in social media management and digital marketing. • Strong understanding of Meta Ads, Google Ads, and analytics tools. • Ability to create strong content ideas and basic editing skills (reels, graphics). • Knowledge of SEO, hashtags, and growth strategies. • Strong communication skills and ability to work in a fast-paced environment. • Familiarity with real estate marketing is an advantage. Qualifications • Certifications in digital marketing or performance marketing are preferred. Work Expectations • Full-time role with daily content output. • Data-driven approach with clear weekly targets for leads, reach, and engagement.