Digital Marketing Specialist for children's clothing company

Location: Chennai, Tamil Nadu

Job Type: Full-time contract, In-office

Experience Required: Minimum 2 years

ABOUT STRAWBERRY STRIPES

Strawberry Stripes is a Chennai-based children's clothing business with over 25 years of heritage. We specialize in creating comfortable, high-quality clothing that children love to wear while showcasing the beautiful handwork of Indian artisans. Our wholesale and retail operations span India and international markets.

We're looking for a dynamic Digital Marketing Specialist to manage our online presence and drive growth across all our digital channels.

We are seeking an experienced Digital Marketing Specialist who will be responsible for managing our complete digital marketing ecosystem and customer engagement across multiple platforms. This role requires a blend of creative marketing skills, technical e-commerce knowledge, and strong customer service abilities.

KEY RESPONSIBILITIES

Digital Marketing & Content Creation:

• Manage the social media calendar and create engaging posts across sub-brands

• Write a monthly SEO-optimized blogs for Strawberry Stripes

• Coordinate with our digital marketing agency on paid advertising campaigns

• Implement SEO optimization strategies to improve organic reach

• Execute email marketing campaigns to drive sales and engagement

• Conduct competitor analysis to stay ahead of market trends

• Create content for social media pages by taking photos, making reels and writing copy

E-commerce Website Management:

• Create compelling copywriting for products on the websites

• Manage pricing updates and discount promotions

• Monitor website analytics and generate sales reports

• Troubleshoot website issues and coordinate with developers for site maintenance and technical fixes

• Liaise with FirstCry, Myntra, and other marketplace partners

Customer Engagement & Retention:

• Handle customer queries via email, social media, WhatsApp, and phone calls

• Conduct feedback calls to improve our understanding of the customer

• Follow up on abandoned carts to recover lost sales

• Develop and implement customer retention and loyalty programs

REQUIRED SKILLS & QUALIFICATIONS

• Minimum 2 years of experience in digital marketing and e-commerce

• Proven experience managing social media platforms for business

• Strong copywriting and content creation skills

• Experience with SEO and SEM strategies

• Experience with marketplace platforms like FirstCry, Myntra, etc.

• Excellent written and verbal communication skills

• Strong analytical skills with ability to interpret website analytics

• Customer service orientation with excellent interpersonal skills

• Ability to multitask and manage multiple websites simultaneously

• Knowledge of email marketing tools (Mailchimp, etc.)

• Basic graphic design skills (Canva, Adobe) are a plus

WHAT WE OFFER

• Opportunity to manage complete digital marketing operations for a growing children's clothing brand

• Hands-on experience across wholesale and retail e-commerce

• Collaborative work environment

• Creative freedom to experiment with campaigns and content

• Competitive salary

• Paid time off (2 weeks/year)

This is a contract position based in Chennai. Candidates must be comfortable working from office daily. We work Monday to Saturday.

TO APPLY

Please submit your resume along with:

• Portfolio of social media accounts you've managed

• Sample blog posts or content you've created

• Brief description of successful campaigns you've executed

We're looking for someone who can start immediately and help us grow the business!