Digital Marketing Specialist

Position Summary: We are looking for a Brand Strategist with a strong understanding of consumer behavior, brand positioning, and influencer marketing. The ideal candidate will be responsible for developing brand strategies that drive awareness, loyalty, and engagement—while also building and managing relationships with influencers and brand ambassadors to amplify our brand voice. Key Responsibilities: Develop and implement brand positioning, messaging frameworks, and tone of voice that align with company values and market goals. Conduct market research and analyze customer insights to inform brand strategy. Collaborate with internal teams (marketing, design, content, product) to ensure consistent brand messaging across all touchpoints. Identify, engage, and build relationships with relevant influencers, content creators, and brand advocates. Plan and execute influencer marketing campaigns to support brand awareness and promotional initiatives. Manage influencer onboarding, content approvals, contracts, and performance tracking. Develop compelling storytelling strategies across digital, social media, and offline channels. Monitor brand performance, competitor activity, and market trends to adjust strategies as needed. Create and maintain brand guidelines to ensure consistency across platforms. Requirements: Bachelor's degree in Marketing, Communications, Branding, or related field. 3–5 years of experience in brand strategy, influencer marketing, or integrated marketing communications. Experience managing influencer partnerships and executing influencer campaigns. Strong understanding of brand storytelling, digital trends, and social media platforms (Instagram, YouTube, TikTok, etc.). Excellent communication, negotiation, and collaboration skills. Ability to think both creatively and strategically. Proficiency in tools like Canva, Hootsuite, or influencer platforms (e.g., Aspire, Upfluence) is a plus. Job Types: Full-time, Permanent Pay: ₹200,000.00 - ₹500,000.00 per month Benefits: Cell phone reimbursement Food provided Health insurance Leave encashment Life insurance Provident Fund Schedule: Day shift Work Location: In person