Digital Marketing Specialist

Job Title: Digital Marketing Executive

Location: Gurugram

Employment Type: Full-Time

About the Role:

We are looking for a dynamic Digital Marketing Executive with a strong understanding of Social Media Optimization (SMO), along with working knowledge of SEO and PPC campaigns. The ideal candidate should be creative, analytical, and results-driven, with the ability to manage brand visibility, engagement, and performance across digital platforms.

· Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter).

· Create, schedule, and publish engaging social media content.

· Increase brand awareness, audience engagement, and follower growth.

· Monitor and analyze social media performance with insights and analytics.

· Handle community interactions, comments, and online reputation.

· Perform on-page and off-page SEO activities.

· Conduct keyword research and competitor analysis.

· Optimize website structure, content, and meta tags for better ranking.

· Track SEO performance using tools like Google Analytics, SEMrush, Ahrefs, etc.

· Support and manage small-scale PPC campaigns (Google Ads, Meta Ads).

· Monitor ad performance, ROI, and suggest improvements.

· Collaborate with design/content team for creatives and campaigns.

· Stay updated with latest digital marketing trends and tools.

Requirements:

· Bachelor’s degree in Marketing, Digital Media, or a related field.

· 1–3 years of experience in digital marketing.

· Hands-on experience with social media platforms, SEO tools (Google Analytics, SEMrush, Ahrefs, etc.), and PPC platforms.

· Strong creative and content writing skills.

· Expert knowledge of Canva/Photoshop/video editing tools is a plus.

· Excellent communication, analytical, and problem-solving skills.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Food provided
• Health insurance
• Leave encashment
• Paid sick time
• Provident Fund

Ability to commute/relocate:

• Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Required)
• Social media marketing: 2 years (Required)
• SEO: 2 years (Required)
• Meta Ad: 2 years (Preferred)
• Content creation: 2 years (Required)
• Graphic design: 2 years (Required)
• Canva: 2 years (Required)

Work Location: In person