Digital Marketing Specialist

Role: Digital Marketing Executive

We are looking for an experienced Digital Marketing Executive with 2–5 years of hands-on experience in digital marketing activities. The ideal candidate will be a well-rounded marketer who can plan, execute, and optimize strategies across SEO, performance marketing, content, social media, and email marketing. This role requires a mix of creative thinking and analytical skills to enhance brand visibility, generate quality leads, and improve online engagement. The candidate should be comfortable working independently as well as collaborating with cross-functional teams to deliver measurable results.

Job Responsibilities:

• Search Engine Optimization (SEO) – Implement on-page and off-page strategies, conduct keyword research, and improve website rankings.
• Content Marketing & Copywriting – Develop blogs, articles, web content, and ad copy to support marketing campaigns.
• Performance Marketing – Manage Google Ads and paid social campaigns, monitor performance, and optimize for ROI.
• Social Media Marketing – Plan, create, and publish content across platforms; track engagement and grow communities.
• Website & Graphic Support – Update website content using CMS/WordPress and design basic graphics using Canva or similar tools.
• Email Marketing – Create and schedule newsletters and campaigns, manage subscriber lists, and track effectiveness.
• Analytics & Reporting – Monitor digital campaigns with tools such as Google Analytics, providing regular performance reports.

Key Skills Required:

• 2–5 years of proven experience in digital marketing.
• Strong knowledge of SEO, Google Ads, and social media advertising.
• Great verbal and written communication and copywriting skills.
• Familiarity with analytics tools (Google Analytics, Search Console, etc.).
• Experience with CMS platforms (WordPress or similar).
• Basic graphic design skills (Canva/Photoshop preferred).
• Strong analytical, organisational, and multitasking abilities