Digital Marketing Specialist

Role Overview

We are seeking a results-driven Digital Marketing Specialist to lead our online growth initiatives. You will leverage data-driven strategies to enhance brand visibility, engage target audiences, and optimize conversion funnels across digital channels.

Key Responsibilities1. Campaign Management

• Plan and execute paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms
• Conduct A/B testing for ad creatives, copy, and landing pages to improve performance metrics
• Monitor and adjust bids, targeting, and budgets to maximize ROI

2. SEO & Content Strategy

• Perform keyword research and implement on-page/technical SEO best practices
• Optimize website content and metadata to improve organic search rankings
• Collaborate with content teams to develop SEO-friendly blogs and articles

3. Analytics & Reporting

• Track KPIs (CTR, conversion rates, engagement metrics) using Google Analytics and other tools
• Generate actionable insights from campaign data to refine marketing strategies
• Prepare weekly/monthly performance reports for stakeholders

4. Emerging Trends

• Stay updated on industry trends (e.g., AI-driven marketing, voice search optimization)
• Test new platforms/tools to expand digital reach

Required Skills & Qualifications

• 3+ years of hands-on experience in:
• Paid advertising (Google Ads, Meta Ads Manager)
• SEO tools (Ahrefs, SEMrush, or Moz)
• Web analytics (Google Analytics, Tag Manager)
• Proven ability to manage multi-channel campaigns
• Strong analytical skills with attention to detail

Preferred Qualifications

• Certifications (Google Ads, Meta Blueprint, HubSpot)
• Basic HTML/CSS knowledge for landing page optimizations
• Experience with email marketing automation (Mailchimp, Klaviyo)

Job Type: Full-time

Pay: ₹40,000.00 - ₹65,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Location:

• HSR Layout, Bengaluru, Karnataka (Required)

Work Location: In person