Digital Marketing Specialist

Role (Why position exists)

To plan, execute, and optimize 360-degree digital marketing campaigns to build brand awareness, drive customer engagement, and generate qualified leads across multiple digital channels for Style Baazar.

Job Responsibilities

• Plan and execute integrated digital marketing campaigns across paid, owned, and earned channels (Google Ads, Meta, SEO, Email, WhatsApp, etc.).
• Manage and grow presence across all social media platforms including Facebook, Instagram, YouTube, and emerging platforms.
• Monitor and optimize performance marketing campaigns (Google Display/Search, Meta Ads) for customer acquisition and ROI.
• Work with creative teams to develop digital content (banners, videos, reels, emailers) aligned with campaigns.
• Drive SEO and SEM initiatives to improve organic visibility and website traffic.
• Handle email, SMS, and WhatsApp marketing campaigns, including audience segmentation and performance tracking.
• Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards.
• Co-manage website updates, landing page optimization, and user journey improvement.
• Track trends, competition, and customer behavior to provide insights for continuous improvement.
• Collaborate with retail, merchandising, and design teams for campaign alignment and calendar planning.
• Manage end to end Google My Business like initial setup, correcting location, adding keywords etc.

rajarshee.m@stylebaazar.com/sabyasachi.m@stylebaazar.com