Role (Why position exists):Responsible for planning, developing, implementing and monitoring the overall business marketing strategy for Northeast cluster. Main Responsibilities:Liaison with marketing research and advertising agencies in getting things done, including POP material.Listen” to the trends of the market and direct the market research efforts of the company.Define offline marketing strategies to support the company’s overall strategies and objectives.Develop a feasible ATL / BTL marketing plan for the department and oversee its day-to-day implementation.Suggest marketing strategy based on MR inputs.Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”.Track KPIs on a regular basis and present reportsCreate and present the annual marketing plan and strategy.Analyze company's marketing strategy and suggest improvements.Stay up to date with the latest technology.Stay up to date with the latest best practices.Keep the marketing budget in check.Design and coordinate promotional campaigns, PR and other marketing efforts across channels.Understands fashion retailing. Understands the rural / small town marketing needs. Planning and execution with new ideas relevant for small townCost effective and who can prepare a proper planned budget and stay within it Initial Survey for new store launch including catchment area analysisSupport sales team with appropriate marketing inputs, including variance analyses.Build a highly efficient team of marketing professionals.Create a solid network of strategic partnerships.Responsible for all activities leading to products' demand and promotion of sales, brand-equity, image. Market-research, branding, communication, events/activities relationship management.Design, arrange and execute communication addressed to internal stakeholdersExecute PR activities as required. Educational Qualifications:Graduate in any discipline, with full time post graduate qualifications in marketing management from a reputed business school. Experience:At least seven years of relevant experience in brand management and campaign execution with understanding of rural marketing strategies, performance marketing and consumer behaviour. Should have the expertise to manage retail locations and drive regional marketing strategies with exposure of working in Northeast market. Skills:Complete range of communication skills, including trilingual capabilities (Hindi, Bengali, English)Analytical abilityOrganising skillsNegotiation skillsPresentation skillsAttention to details Compensation - Depends on experience, current CTC and alignment with the best market standards. If you see yourself reflected in this position description, let's talk about the possibilities of us working together and creating positive, lasting impact, together. Also request you to send your updated resume along with your current CTC and notice period at rajarshee.m@stylebaazar.com at the earliest for further initiation of the process.

We're Hiring: Area Manager – Retail Operations Location: West Bengal/Bihar/Assam Are you a retail operations leader with a passion for driving results and leading large, diverse teams? We’re looking for an experienced Area Manager to oversee store operations across a defined geography and play a key role in achieving business growth. What We’re Looking For • Experience : 10–12 years in retail operations, with at least 5 years in an Area Manager or Regional Manager role , in apparel retail • Leadership : Proven ability to lead multi-store operations, coach Store Managers, and align teams with organizational goals • Skills : Strong commercial acumen, people management, operational excellence, and a sharp eye for execution and brand standards What You’ll Do • Drive sales performance across your region • Manage and mentor Store Managers • Implement operational strategies and ensure compliance • Optimize cost, manpower, and store profitability • Collaborate with cross-functional teams (VM, HR, Marketing, etc.) Salary Offered – Best as per industry standard for the right candidature based on last compensation structure, relevant experience and competency along with other fringe benefits. Join one of the fastest-growing names in value fashion retail and be part of a brand that’s shaping the future of affordable style. If you see yourself reflected in this position description, let's talk about the possibilities of us working together and creating positive, lasting impact, together. Also request you to send your updated resume along with your current CTC and notice period at rajarshee.m@stylebaazar.com at the earliest for further initiation of the process. Show more Show less

Role (Why position exists): Execute a variety of tasks visualization, munging, and processing of massive amounts of data for optimizing business performance, proper Space Planning to help achieve company goals such maximizing sales, profitability, and distribution. Primary Responsibilities: Responsible for organizing and analysing data from available data sources to support retail reporting, projects and new initiatives. Lead the business through all efforts that drive business performance and potential by using the existent and new data sources and techniques. Overseeing all activities of the data analytics and data warehousing departments. Drives performance of analytics solutions to impact overall business results while keeping costs in check and ensuring the department remains within the planned budget. Responsible for the development of standard templates, scorecards, and benchmarking capability across all stores of all states. Responsible for providing support and proposes recommendations for improvements to tools and information used within retail analytics. Responsible for Proper Space planning, Fixture planning and execution of the same as per plan. Responsible for reviewing product level assortment at store. To ensure that right product reaches store on time. Responsible for reviewing POS information, generate sales reports and analysis, and complete detailed product set up forms. Responsible for setting the departmental vision and culture and championing for the use of data in making key business decisions. Responsible for performing data segmentation analysis to support promotional campaigns and program enhancements. Provide support for business unit by performing analysis of activities (on systems, products, processes, and/or procedures) to improve core functions, growth, and profitability. Endeavours to create new data-driven approaches for the purpose of generating business insights through data analytics, information visualization, and addressing unanswered business issues in a proactive manner. Plays a leading strategic role where he leads the data analytics and data warehousing departments in strategy development with regard to the collection, manipulation, and analysis of data for various business functions/departments such as marketing, sales, operations, among others. Will be in charge of driving the day-to-day analytical approaches and exploring solutions to problems. He is also tasked with the management and long-term prioritization of the business's overall analytical needs and opportunities. Collaborates with numerous departments across the business, aiding them in the proper use of data, hence, ensuring the delivery of desired operational results. Continually monitor current marketing trends, new technology solutions, and competitive strategies. Partner with key stakeholders to analyze, test, and launch new initiatives to increase product penetration. Use data to create models that depict trends in the customer base and the consumer population as a whole Drive initiatives to increase Fashion ticket size. Understand the feasibility of cross-channel recommendations/ plans. Run Data Science practice to enable all areas of Fashion business to look from customer’s lens viz Category, Retail, Marketing across channels. Leading Omnichannel initiative to transform the way customers shop at in-store or online. Identify key data points and measurements to show the impact of our approach and strategy on the client’s business. Education & professional skillset : Graduate in any stream with Master's Degree in Statistics / Business Analytics / Data Science / Retail Management. Desired experience: Ideal candidate should have at least fourteen years of proven experience as a senior data analyst with strong track record in in retail performance analysis, space and fixture planning, assortment optimization, and sales forecasting with exposure in in leading cross-functional analytics projects and developing dashboards and KPI frameworks with demonstrated ability to turn insights into strategic business actions in a fast-paced and complex business setting preferably with an apparel retail organization. Skills Power Queries, Power Pivot, DAX Data Processing:- ELT, EDA, Data Cleaning Data Modeling Forecasting Tools Advance Excel Power BI / Tableau SQL Alteryx / KNIME Desired functional & Behavioural competencies: • Leadership Ability to inspire, mentor, and guide teams toward achieving organizational goals Fostering a culture of collaboration and innovation. • Emotional Intelligence Empathy and interpersonal skills to manage team dynamics and stakeholder expectations. Conflict resolution and negotiation abilities. • Decision Making Data-driven approach to making informed and impactful decisions. Balancing short-term needs with long-term strategies. Compensation - Depends on experience, current CTC and alignment with the best market standards. If you see yourself reflected in this position description, let's talk about the possibilities of us working together and creating positive, lasting impact, together. Also request you to send your updated resume along with your current CTC and notice period at rajarshee.m@stylebaazar.com at the earliest for further initiation of the process. Show more Show less

About Baazar Style Retail Ltd: Baazar Style Retail Ltd is one of India’s retail pioneers, operating 200+ stores across 9 states. We serve a vibrant community of Indian consumers by offering value-for-money products across fashion and general merchandise. We empower local communities and create employment across the country. Driven by the Indian consumption story, our mission is to provide innovative, affordable offerings tailored for every household. Style Baazar is not just a hypermarket—it’s a one-stop destination for quality, variety, and unbeatable prices. Know more : www.stylebaazar.in We are urgently looking for the position of Lead - Saree Buyer Role (Why position exists): Working in the capacity of Saree Buying Lead to develop competitive & sustainable category strategy for profitable growth, create the framework for smooth functioning of the category to attain maximum merchandising efficiency. Primary Responsibilities: • Should be executing timely customer demand analysis and market trends study to help decide to merchandize buying aligning with company goals and financial budgets agreed with planning team for Saree Category. • Develop and adapt the core buying and merchandising strategy for retail, online and outlets. • Design, develop and agree the framework for core buying, based on store capacity, flow planning and commonality targets. • Deliver planned sales, profit, margin and stock targets and to maximise opportunities within the business. • Oversee the global seasonal OTB and rolling inventory forecasts. • Helps in sourcing new merchandise and review existing items to ensure products remain competitive for Saree category. Keeping up to date with market trends and reacting to changes in demand are key elements of the role. • Accountable to understand Saree category customer needs, maximize profits and provide a commercially viable range of merchandise at competitive prices. • Expert in deriving business strategies by analyzing consumer buying patterns and work out core team to predict future trends for Saree Category • Review and approves plan to purchase well in advance to address festival, occasions and seasonal needs for Saree Category while working closely with planning team. • Monitor and regularly reviews performance indicators, such as sales and discount levels by driving plans for stock levels in Saree Category, reacting to changes in demand and logistics. • Ensure regional buys deliver a consistent product message. • Acts as escalation point for particularly Saree Category in B&M team for managing supplier relations and leading strategies for negotiations and terms of contract; maintaining relationships with existing suppliers and sourcing new suppliers for future products. • Responsible for the management of carryover, markdown, and terminal stock. • Handles the Saree category Business Sales & Margin delivery, responsible for category business top line and bottom line along with Working Capital management. • Review and validate the strategic sourcing (Domestic, Imported). Centrally accountable for merchandise timely delivery and availability at stores for Saree Category • Expert in category assortment and Promotion Strategy (development and execution), along with category potential Mapping within stores and timely review the consumption Analysis for Saree Category. • Saree Category Head will be responsible for revenue generation at the store level. • Will be responsible for Mystery Shopping at least twice in a month to understand customer need, competitor product analysis, gauge the footfall on one category, to understand how the display of the merchandise is affecting the sales and giving the feedbacks to Planning and VM team. • Drive the development and implementation of merchandising & buying systems and processes. • Assortment Planning for Saree Category • Introduction of a new product in every quarter for Saree Category • Introducing new supplier every year for Saree category. • Also working on the concept of City buyer to minimize the operational cost involved in sourcing & buying. Education & professional skillset : Bachelors in Fashion Designing / Textile will be most preferred. Desired experience: At least eight years of relevant experience of buying and merchandising in a similar role for a fashion company. Desired functional & Behavioural competencies: • Critical Thinker and Planner • Time Management skills • Interpersonal skills • Problem Solving skills. • Ability to interact, communicate and present ideas. • Conceptual/Visual Ability • Possession of Creative Flair • Negotiation Compensation Offered – Best as per industry standard. If you see yourself reflected in this position description, let's talk about the possibilities of us working together and creating positive, lasting impact, together. Also request you to send your updated resume along with your current CTC and notice period at rajarshee.m@stylebaazar.com/sabyasachi.m@stylebaazar.com at the earliest for further initiation of the process. Show more Show less