Lead – Corporate Communications

Role (Why position exists):

Responsible for planning, developing, implementing and monitoring the overall corporate communication strategy.

Main Responsibilities

• Create informative and interesting press releases, press kits, newsletters, and related marketing materials.
• Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
• Oversees the development and maintenance of the corporate website including methods to deliver message, ease of navigation, and clarity of information;
• Ensures that all content is current and relevant.
• Managing media outreach through PR agency as and when required through dissemination of press releases and acting as a corporate spokesperson for furnishing materials to the public,
• on updates on behalf of the organization on various content in adherence to the corporate budget.
• Collaborates with executive leadership and board of directors to develop the corporate mission statement and implement communications strategy for the corporation that builds
• and maintains a positive corporate brand.
• Liaison with Trade & Business forums: like CII, ICC etc.–enrolling- organization in all major trade forum through online and offline- conferences, events.
• Assists executive leadership in developing presentations, speeches, and other important corporate messages.
• Oversee and produce, from concept to completion, a broad array of digital and/or print promotional and communication materials for the organization.
• Plan and manage the design, content, and production of all marketing materials.
• Work with marketing department to generate new ideas and strategies for offline and online marketing content.
• Create communication and marketing strategies for new products, launches, events, and promotions.
• Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
• Builds and maintains solid partnerships with assigned internal clients to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
• Craft compelling narratives regarding the company and its initiatives.
• Operate as a spokesperson during events and media correspondence.
• Manage Public Relations calendar.

Educational Qualifications -

Experience -

rajarshee.m@stylebaazar.com