Social Media Manager

Role Objective:

To develop and implement a dynamic social media strategy that enhances brand visibility, engages the target audience, drives online traffic, and supports business objectives through influencer marketing, compelling content, and effective platform management.

Key Responsibilities:

1. Social Media Strategy & Execution

• Plan, execute, and manage daily content for all key platforms: Instagram, Facebook (Meta), YouTube, and others.
• Build monthly content calendars aligned with campaigns, seasons, and retail priorities.
• Monitor and optimize content performance using platform analytics.

2. Influencer & Creator Collaborations

• Identify, onboard, and manage influencer partnerships aligned with Style Baazar’s brand image and audience.
• Track campaign deliverables, performance, and ROI.
• Build long-term relationships with key creators and micro-influencers.

3. Brand Management

• Ensure all social media content is aligned with Style Baazar's tone, visual identity, and brand guidelines.
• Conceptualize social-first brand campaigns that drive engagement and recall.
• Act as a brand guardian across digital touchpoints.

4. Agency & Internal Coordination

• Liaise with digital/creative agencies for campaign execution, creatives, and performance reporting.
• Coordinate with internal teams (e.g. retail, VM, merchandising, CRM) to gather inputs and align messaging.
• Brief agencies on campaign objectives, timelines, and expectations.

5. Content Creation & Video Management

• Work with designers, videographers, and editors to create engaging reels, shorts, and brand stories for Meta and YouTube.
• Oversee script writing, shoot planning, and editing as required.
• Optimize content for each platform and audience behavior.

6. Community Engagement

• Monitor DMs, comments, mentions, and community discussions.
• Engage with customers, respond to queries, and drive brand advocacy.

Salary Offered

rajarshee.m@stylebaazar.com/sabyasachi.m@stylebaazar.com