Digital Marketing Specialist

Key Responsibilities:

• Plan and execute digital marketing campaigns across Meta Ads (Facebook & Instagram) and Google Ads
• Plan, create, and manage content for Instagram and Facebook
• Monitor and optimize campaigns to achieve growth and ROI targets
• Engage with followers, respond to messages and comments
• Manage content creation, social media management, and engagement strategies
• Track and report on performance metrics, audience insights, and campaign results
• Collaborate with creative teams, influencers, and stakeholders
• Suggest content and paid strategies based on trends, audience behavior, and data insights
• Help in SEO, email marketing, and other digital initiatives as needed
• Need to attend video shoots and guide team.

Qualifications:

• 1–2 years of experience in digital marketing and managing social media accounts.
• Hands-on experience with Meta Ads and Google Ads campaigns
• Strong understanding of Instagram, Facebook, and Google advertising platforms
• Excellent communication, copywriting, and storytelling skills
• Creative mindset with strong attention to detail
• Ability to analyze data and optimize campaigns for better results
• Ability to manage multiple campaigns and meet deadlines
• Knowledge of SEO, email marketing, and social media best practices
• Familiarity with content creation tools and scheduling platforms is a plus
• Interested in video presentation/modeling is a plus

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Application Question(s):

• What is your salary expectation ?
• Are you interested for Video presentation or modeling for Jewellery or Boutique clients ?

Experience:

• Digital marketing: 1 year (Required)

Location:

• Thiruvananthapuram, Kerala (Preferred)

Willingness to travel:

• 50% (Preferred)

Work Location: In person