Digital Marketing Specialist

Job Description

Adare Food Ingredients, a subsidiary of CP Ingredients (Ireland), specialises in developing dairy based ingredients and sweet / savoury flavour technology for specific target food products. We are looking for an enthusiastic Digital Marketing Specialist with an interest in content writing, creating & running social media campaigns / posts and identify international market opportunities for sales. Ideal candidate will be responsible for planning and execution of digital marketing strategies to promote ingredients on different platforms. Digital Marketing Specialist will play a key role in enhancing company’s online presence on different social media platforms, generating quality leads, and strengthening our brand across digital channels. Key Responsibilities: Develop and implement digital marketing campaigns to drive ingredients & brand awareness and lead generation. Create engaging and insightful content across social media platforms and newsletters. Manage company’s online sales platform on third party e-commerce websites and implement strategies to increase online sales revenue Identify International opportunities by looking at global market trends Identify and shortlist potential traders / distributors in International markets and liaise with them until time of appointment Collaborate with the technical and sales team for creation of sales campaign and promotional material Conduct market research to identify trends, customer behavior, and competitor activities Stay up to date with digital marketing trends Requirements: Bachelor’s degree preferably in Business, Marketing, Communications, or a related field. 1-2 years of experience in digital marketing is preferable Excellent communication, analytical, and project management skills. Creative thinker with a results-driven mindset. Job Type: Full-time Job Location: Office based (Anand, Gujarat) Pay: Negotiable and should not be a constraint for deserving candidate Job Type: Full-time Benefits: Cell phone reimbursement Leave encashment Paid sick time Paid time off Schedule: Morning shift Supplemental Pay: Performance bonus